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ITV's Holly Willoughby wore a gorgeous Ghost dress on This Morning today
Where to buy all of the presenter's best dresses and outfits
Hands up if you've ever caught yourself 20 mins into a forensic-level scroll of Holly Willougby's dresses on Instagram? Obvs Cosmo has, so we thought we'd at least document our impressive deep-stalking skills and list all of the presenter's best outfits in a handy guide.
Holly first captured our tweenage hearts back when she was a CBBC presenter, but it wasn't until recently that she began influencing our wardrobe choices. Since landing her gig on This Morning and teaming up with the equally-as-stalkable stylist Angie Smith (her Insta is also worth checking out), she's become the nation's fave style icon.
Why, you might ask? We reckon it's all down to that universal appeal: you love her, your mum does too and your Grandma is certainly never gonna side-eye you for wearing one of her floral midis to Sunday lunch. Winning!
Which brings us nicely to our next point: 8,000 people in the UK are literally typing the words 'Holly Willoughby's dress' into Google every single month. That is how great they are – those gorgeous floral midis and cutesy '60s-inspired minis from the likes of Ghost Fashion, & Other Stories, Whistles and L.K. Bennet. Good job we've rounded so many of 'em up below.
Yup, we're gonna bring you Holly updates on the daily, linking her OG outfits and some darn good alternatives too – for those rare days when she's not wearing high street.
ITV's Holly Willoughby's dress today
Holly is sporting a gorgeous floral dress today on This Morning. The ITV presenter chose to wear yet another number from high street store Ghost Fashion (one of her go-to brands).
ITV's Holly Willoughby's dress is floral print, has ruched half sleeves and an on-trend Peter Pan collar.
ITV's Holly Willoughby's dress today
Peter Pan Collar Floral Print Dress, £14.99, Shein
If you can't afford to splash out on ITV's Holly Willoughby's exact number, check out this INCRED lookalike on Shein. This midi is a total steal at less than £15, so you can definitely afford to add some of the other Peter Pan collar dresses on the site to your basket.
ITV's Holly Willoughby's dress today
Yesterday, ITV's Holly Willoughby opted for a knitted mini dress from Reiss to present This Morning. She paired the camel number with bare legs and a pair of black ankle boots from Maje Paris (another of her go-to brands).
ITV's Holly Willoughby's dress is from Reiss and it'll set you back £195. Made from a camel knit, the long sleeved mini is defined by it black contrast trims and neat collar. Sadly, it's all but sold out – Holly tends to have that effect!
If you can't find your size, we've spotted this great lookalike on Phase Eight. It's currently in the sale, and you can get an extra 20% off the clearance price using the code 'EXTRA15'.
ITV's Holly Willoughby's outfit today
We're lovingggg Holly Willoughby's little Annie Hall vibe today: a monochrome pussy-bow blouse and black tailored pants.
Holly's exact blouse is from Maje. Made from white crepe, it has balloon sleeves and a tiny Peter Pan collar fastened with a contrasting black ribbon.
We've found an old season lookalike from the same brand on The Outnet. The shirt is virtually identical but costs half the price. Winning!Â
Or, you could save yourself some serious cash and go for H&M's bargain version instead.Â
Holly's exact pants, a skinny cigarette style, are from Jigsaw.
Or, ride the thrifty wave with H&M's lookalike.
ITV's Holly Willoughby's dress today
Yesterday, Holly opted for another gorgeous floral midi dress with a bias-cut skirt.
It's from Rixo, ofc, a brand Holly practically lives in.
We've found a pretty amazing lookalike in H&M's sale for less than £20 – can you tell we're dead proud of ourselves?
Or, Ghost Fashion's option is ideal. It's the same pretty cornflower-blue flowers and has a midi skirt, but the shape is slightly different with a high neck and ruffled trims.
ITV's Holly Willoughby's outfit today
Holly is wearing a very workwear appropriate look today to present This Morning. She's paired her knitted puffed sleeve polo top with a knee-length A-line skirt and point-toe pumps. Still going in with the bare legs though, because it's actually pretty darn warm out there RN.
ITV's Holly Willoughby's outfit
Button-up knit top, £25.99, Zara
Holly's exact top is from Zara – she is really loving the brand's knits atm.
This adorable piece is defined by its retro collar and statement puffed sleeves, and it's also got some asymmetric button detailing through the yoke.
This style costs just £25.99 and Holly wore it so, naturally, it's already sold out. The last two sizes just went in the last hour!!
ITV's Holly Willoughby's outfit
Square Neck Puff Sleeve Top, £6.99, Shein
Knitted tops tend to be a little, err, itchy anyway (yup, we're not bitter about Holly's top selling out at all). Save yourself some money and go for Shein's woven alternative: it's the same gorgeous blue shade and has similar puffed sleeves.
Holly's skirt is from British brand Goat Fashion (she was wearing their gorgeous dress yesterday). It also comes with an adorable matching top, pictured here.
Abigail Southan is our Senior Fashion Ecommerce Editor and has five years' experience as a writer and editor in the industry. Abigail has a BA in History from the University of Bristol and an MA in Fashion Journalism from Central Saint Martins. Abigail currently covers all things style and shopping across titles including Harper’s Bazaar, ELLE, Esquire and Red. On a daily basis, she helps readers buy better with how-to-wear guides, first-person product reviews and deep dives into the latest trends. Previously, Abigail has worked for The Sunday Times’ Style and Fabulous magazine as their first ecommerce writer and was a founding editor of Sun Selects. She has also written for Net-a-Porter, I-D, Man About Town, Wonderland and 1 Granary, and has interviewed the likes of Paris Hilton, Dua Lipa and Christopher Bailey. You can follow Abigail on Instagram at @abigailsouthan.
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