It's Hailey Bieber's birthday today, folks. To celebrate her latest trip around the sun, the Rhode beauty founder has gone and shared a new lingerie pic on Instagram. Unlike her other recent underwear snaps, including that see-through corset and push-up set, this time the snaps have a positively celebratory vibe to them. Why? Because she's posing next to a bday cake, of course.

Over the last week, Hailey's been sharing sneak peeks of her latest lingerie look with her 49.1 million followers. The combo in question is a baby pink silky balconette bra, with a satin rose in the middle (which I now want/need in my life), teamed with a pair of matching high-waisted briefs. The pastel duo and pretty AF cake in the same hue perfectly complements Hailey's rosey blush and lip sitch. Now, this 'on theme' shoot isn't just a coincidence, the new pics ties in with the release of Rhode's limited edition 'birthday treats', featuring a vanilla cake version of the brand's viral Peptide Lip Treatment.

Here she is again, posing next to the pretty AF birthday cake... and said lip product:

Fans are very here for the launch, writing:

Cantttt wait !!! I needdd 😍😍😍
Alarm set 😍
i need thisssssss
Can't wait to get my hands on 🍰
My bank account is ready! So ready to get my birthday duos!!

Here are the first teasers shots that Hailey shared on Instagram last week:

Basically, Hails looks a million bucks and now I really want both a cake scented lip balm and an entirely new lingerie set. Shop similar looks here:

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Natasha Harding is the former Fashion Editor (Digital & Print) at Cosmopolitan & Women's Health UK. Working in fashion journalism for just under ten years, she’s covered over 30 international fashion weeks, hundreds of red carpets and religiously scours the runway every season to create the brand’s bi-annual trend report. Joining Cosmopolitan back in Australia, Natasha moved to London a few years ago and is now the resident expert for celebrity style and industry news, fashion features and e-commerce. Follow Natasha on Instagram