Nothing screams early 2000s quite like tube tops, Von Dutch trucker hats, rhinestone-encrusted tracksuits, and everyone's favourite reality TV It Girl, Paris Hilton.
And since everything old is new again, it's no surprise that The Simple Life star and 2000s fashion OG is blessing us with a chance to relive our glory days courtesy of the launch of her new summer collection for fast fashion brand Boohoo.
Tapped to co-design a 70-piece collection, inspiration draws from Hilton's most iconic 2000s looks (like that silver dress she wore for her 21st birthday), plus stomping grounds of Beverly Hills. That means rhinestones, palm trees, and yes, Chihuahuas.
"What we were seeing coming through with all the trends this year was a throwback to the Nineties and the early 2000s," Natalie McGrath, vice president of marketing at the brand
USA, told WWD. "We wanted to home in on that trend and own it from a collaboration standpoint. What better to follow with an icon from that era, Paris Hilton.”
Check out the collection here
Paris Hilton x Boohoo
Nerisha Penrose is the Beauty Commerce Editor at ELLE.com. Prior to joining the team, she was an Editorial Fellow at ELLE.com. In her current role, she helps lead coverage on makeup, skin care, hair, and fragrances. With over six years of experience in the world of beauty editorial, Nerisha enjoys delving deep into the complexities of fragrance notes, hunting for the best fixes for acne-prone skin, and advocating for daily sunscreen use. She regularly researches and tests the latest products, consults beauty professionals (including our Beauty Advisory Board) to determine the best expert-approved formulas to recommend, and conducts interviews with luminaries across the industry. Nerisha received her bachelor’s degree in Communication and Media Studies from Temple University before joining the editorial teams at Nylon and Billboard. In 2020, she co-launched our popular franchise The State of Black Beauty, an ongoing exploration of—and destination for—beauty at the intersection of Black culture.
