Love Island fans are absolutely *losing it* over a video of Aaron Francis advertising a pubic hair shaver from before he became a contestant on the show.

In the clip, which has been viewed over 250k times, Aaron says: "Before I had my balls trimmer, I had smelly balls all the time."

Unsurprisingly, viewers quickly took to the comments section to share their, err, appreciation for the very iconic clip. "How much did he get paid for this?" joked one TikTok user, "Omg I thought he looked familiar. I'm howling ahahaha" said another.

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"Can’t take Aaron seriously after that ball trimmer video came out," tweeted one viewer, while others used the moment to comment on Aaron's concerns over partner Sharon's career ambitions (which we saw him discuss on last night's ep). "Aaron wants Sharon to pack in her high powered career and be a housewife, whilst he, the balls trimmer model becomes the breadwinner, make it make sense" tweeted one viewer, "Aaron claiming to be a breadwinner, wow the ball trimmer must be raking in the big bucks," said another.

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While we're not quite sure when the advert was filmed – or aired for that matter – Aaron posted a video to his YouTube channel last year to get the message out that he, in fact, does not have smelly balls.

"Look it happens," he says in the video, "you do these things, sometimes you do these types of jobs, but honestly I don't regret it 'cause you can't take life too seriously."

We wonder what Sharon will think of the video?