Picture this: it’s 30 degrees in peak summer, you’re perpetually sweating and your handheld fan is working overtime, pushing out what can only be described as a warm whisper of air that isn’t touching the sides. Your arms are superglued to your body, your confidence is lost somewhere in a heat-induced haze, and you’ve chosen an outfit that highlights every sweat patch.
Fear not, friends, because surviving summer doesn’t require a total skincare overhaul – just a few strategic tweaks and some well-formulated products that do the heavy lifting. Intimate skincare brand Femfresh has carved out a niche in this space, with a range of dermatologist-tested products that deliver on everyday freshness.
Along with advice from consultant dermatologists Dr Ophelia Veraitch and Dr Aiza Jamil, we’ve rounded up the five ways to freshen up your routines for the season ahead.
Dress smart
Summer dressing starts with fabric choice. Dr Veraitch recommends “breathable, natural fabrics such as cotton” to help reduce moisture build-up, while Dr Jamil says to avoid tight synthetic materials as they can “increase irritation and folliculitis.” In short, your skin would quite like to stop marinating.
Wipes are your BFF
Let's get one thing straight: sweating is a totally normal and healthy occurrence that means your body is regulating its own temperature to keep you cool. If, however, you find that your intimate area isn’t feeling quite as fresh as you’d like after some time in the sun, it might be worth slotting a pack of wipes into your bag. Femfresh’s biodegradable daily intimate wipes are formulated with 99% natural-origin ingredients to bring freshness to your vulva wherever you are. A quick one-two in the loo, and you’ll be good to go.
Cleansing is essential
One cleanse removes makeup. Two removes sweat, SPF and pollution build-up. During the summer, these can “clog pores and trigger breakouts,” says Dr Veraitch, which is why both dermatologists stress the importance of proper evening cleansing. Dr Veraitch recommends using AHA- or BHA-based cleansers, explaining that they deeply cleanse the skin and keep pores clear without harsh scrubbing.
Rethink your daily intimate routine
“The intimate area is naturally self-regulating, so less is often more,” says Dr Jamil, who recommends “gentle, pH-balanced cleansers designed specifically for intimate skin” and avoiding heavily fragranced products or aggressive exfoliation. In other words: your vulva does not need a 12-step routine or to smell like a tropical cocktail. Femfresh’s Daily Intimate Wash, enriched with aloe vera and calendula extracts, is pH and microbiome balanced, soap-free and made with 94% natural origin ingredients making it the perfect option for daily use during your shower.
Bye-bye chafing
Heat and friction can compromise the skin barrier, especially on the thighs, leading to irritation. Barrier-supporting ingredients like ceramides and hyaluronic acid should be your first port of call, as “they help reinforce the skin barrier, maintain hydration, and reduce transepidermal water loss,” says Dr Veraitch. Heatwave? Bring it on!
Explore the full range of daily intimate products.
