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ICYMI Too Faced Cosmetics turned 20 this year, and to celebrate they're releasing a throwback collection inspired by the original 1998 products.
Since the 90's we've seen a LOT from the internet's favourite makeup brand, but despite all the newness some products remain best-sellers for years and years... Here's the makeup that's stood the test of time and continues to top the Too Faced's seller charts.
11. Melted Lipstick, £21 each
Too Faced's Melted Lipsticks have become something of an icon in the beauty industry, everything from the squeezy tube packaging to the dreamy shade range (there are 26 different colours) will make you want to own one - or 50...
10. Natural Matte Eye Palette, £34
Yes we love shimmer, but matte eyes are having a moment right now and this palette has captured it. With a perfect range of light bases, rich transitions and bold shades for adding depth, this palette has everything you need to carve out the perfect eye look.
9. Natural Eye Palette, £34
Too Faced's Natural Eye Palette is the OG of eyeshadows. The 9-shade palette holds a range of matte, shimmer and satin shades that are all insanely flattering. If you want to create a 'your eyes but better' look, this palette is worth picking up. No wonder it's so popular...
8. Born This Way Loose Setting Powder, £20
If you find your makeup melts off half way through the day, it might be worth trying a setting powder. The ever-popular Too Faced Born This Way Loose Powder is a serious crowd pleaser thanks to it's ability to lock down makeup and absorb excess oil - without looking heavy of cakey on the skin.
7. Born This Way Super Coverage Concealer, £24
If you want a concealer that gives and gives, this is it. The Born This Way Super Coverage formula can be built up to cover everything and anything, the large wand deposits plenty of product in one swipe, leaving skin with a perfected finish.
6. Born This Way Foundation, £29
Not only are there 35 shades to choose from, but the oil-free, coconut water-infused formula makes this foundation a constant best-seller. The finish is medium to full, but can be built up or sheered out depending on your preference, so if you want coverage without the cakiness give this a go.
5. Chocolate Soleil Matte Bronzer, £25
It's hard to find a matte bronzer that's 100% matte, so many have sneaky shimmers thrown in. But not Too Faced's Chocolate Matte Bronzer, it gives a bronze finish to the skin that's totally sheen-free. Plus, it smells like chocolate. Sold.
4. Hangover 3-In-1 Replenishing Primer & Setting Spray, £27
This all-in-one priming face mist can be used to refresh the skin before or after applying makeup. The coconut water-infused mist is silicone free, alcohol free and oil free, so we can guarantee that it won't mess with your makeup.
3. HangoverX Primer, £27
From internet beauty gurus, to makeup artists, Too Faced's HangoverX primer has become something of an icon. The hydrating, smoothing and brightening formula is somewhere between a moisturiser and primer, ensuring even dry skin feels fresh and nourished.
2. Better Than Sex Waterproof Mascara, £19
Remember when Too Faced changed the mascara game for good with Better Than Sex? Well, turns out it is possible to improve upon perfection...How? By making it waterproof. Yup, the Better Than Sex Waterproof gives all the volume, length and curl but with the ridiculous staying power you'd expect from a waterproof formula.
1. Better Than Sex Mascara, £19
Ladies and gentleman, let's all take a moment of appreciation for the mascara that is Better Than Sex. Literally.
Yup, if you want lashes for days, this super-thickening, non-clumpy formula is the one. No wonder it continues to be the brand's best selling item...
Victoria Jowett is an award-winning journalist and the former Beauty Director at Cosmopolitan UK. She was named one of PPA’s 30 Under 30 for her work in beauty journalism and oversees the skincare, hair, makeup and fragrance content across all of Cosmopolitan’s platforms. She's worked in the beauty industry for over 13 years (and tested 1000s of products), making her an expert when it comes to recommending beauty brands that truly work. Having started her career working weekends on a makeup counter, Victoria began interning at the likes of AnOther and IDOL magazine, before landing her first Beauty Writer job at weekly fashion magazine, LOOK. Joining Cosmopolitan in 2016, Victoria has always remained a beauty fanatic and has been lucky enough to interview everyone from Britney Spears to Kourtney Kardashian about their beauty routines. Follow her on LinkedIn.
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