What I'm about to tell you is a lot to take in, but try to remain calm, keep breathing...Because the beauty collection we've pretty much been waiting for our entire lives for is about to happen, and naturally we're a liiiittle bit excited. Y'know, just a little bit.
Too Faced are turning 20 years old, and to celebrate the milestone the brand are bringing the beauty world a treat - being Too Faced, naturally it's a glitter-themed treat.
Are you ready?
Ok.
World, meet the TF20 collection...
Then & Now Eyeshadow Palette, £52
Everyone's clicking on...
Arguably the very sparkly cherry on top of an incredible birthday cake, this eye palette is the ultimate throwback to the brand's beginnings. Featuring Too Faced's very first 10 shades (in a modern formula) and 10 completely new shades, inspired by the originals but reimagined with a 2018 twist. Think, glitter finishes, metallic foils, satin sheens and creamy mattes. Oh, and did I mention the eyeshadows are birthday cake scented!!? Because of course they are.
Better Than Birthday Sex Mascara, £19
Better Than Sex has become something of an icon in the beauty world, and now the best-selling mascara in the US has had a birthday makeover. Yup, Better Than Birthday Sex is the brand's 20th birthday edition and comes in a limited-edition glitter pink packaging. Cuuuute.
Metallic Sparkle Lipsticks, £18 each
Back in 1998 Too Faced started with 8 original metallic lipsticks, for the 20th birthday they've been reimagined with a creamy, pigment-rich, glitter formula. The formula's added avocado oil gives lips a long-lasting softness and keeps chaps away.
Glow Job Radiance Boosting Glitter Face Mask, £32
Thought your skin care products had to be super serious? Nuh-huh. Too Faced's brand new Glow Job face mask is packed full of pink glitter. But it's not just a pretty face, the formula contains soothing and illuminating ingredients to leave skin looking smoother and brighter.
Like what you see? Well the entire collection will be launching 1st August at Debenhams, Selfridges, CultBeauty.co.uk and TooFaced.com.
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Victoria Jowett is an award-winning journalist and the former Beauty Director at Cosmopolitan UK. She was named one of PPA’s 30 Under 30 for her work in beauty journalism and oversees the skincare, hair, makeup and fragrance content across all of Cosmopolitan’s platforms. She's worked in the beauty industry for over 13 years (and tested 1000s of products), making her an expert when it comes to recommending beauty brands that truly work. Having started her career working weekends on a makeup counter, Victoria began interning at the likes of AnOther and IDOL magazine, before landing her first Beauty Writer job at weekly fashion magazine, LOOK. Joining Cosmopolitan in 2016, Victoria has always remained a beauty fanatic and has been lucky enough to interview everyone from Britney Spears to Kourtney Kardashian about their beauty routines. Follow her on LinkedIn.
