There's something quietly thrilling about finding a perfume dupe that doesn't scream dupe. And Marks and Spencer's Warmth is one of those rare high-street surprises that makes you spritz, pause, and wonder why it's so recognisable. Enter: Le Labo's Santal 33 – the cult sandalwood fragrance beloved by Shoreditch creatives everywhere. The difference? M&S's version delivers that familiarity, minus the £170 price tag...
Categorised as a warm and spicy scent, Warmth is built around sandalwood and cedarwood, with cardamom and cinnamon leaf adding just enough heat to stop things veering into potpourri territory. It's woody, dry and slightly creamy, with that same skin-like quality Santal fans love. In other words, it's the kind of fragrance that smells better the closer someone gets, which feels vaguely strategic.
Is it an exact replica? No. Santal 33 has more depth, more linger and more… expense. But for everyday wear, Warmth delivers the same cosy-cool energy for over £160 less. You could spray with abandon. You could keep one in every bag. You could simply enjoy the fact that your perfume smells niche while your bank balance remains calm.
And it's worth noting that while it fades on skin, I've noticed my clothes still carry it the next day, that soft woody warmth lingering in scarves and coat sleeves. A scent of quiet persistence, rather than one that announces itself three rooms later.
Of course, an actual Le Labo aficionado might tut at nuances and longevity, but let's just say you'd be hard-pressed to convince strangers at the bus stop that your fragrance costs three figures.
Still on the fence? These glowing customer reviews should seal the deal...
"My favourite fragrance currently and the woody notes are perfect, the packaging is great, please can you do a larger bottle size? Really good value for an every day fragrance, please continue this range!"
"Gorgeous perfume as are the majority of M and S dupes"
"This Eau de Parfum is true to its name Warmth. It is a lovely and warm perfume and not overbearing. It is reasonably priced and comes in a neat box. I would definitely recommend this perfume."
"Smells is lovely - very similar to the much more pricey Santal 33 by LeLabo"
"Stunning scent, great price. Smells expensive a great dupe"
"Lovely subtle scent but it lasts. Warming and comforting. The next day my clothes still smelt wonderful."
"Had it in a beauty box for Christmas last year and loved it. Been buying it ever since and for my sister , who loves it , and my niece"
"I love this fragrance and hope that it will continue to be available to buy"
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
