13 new beauty launches ranked by how much Instagram hype they're getting

What Glossier is for your face, Gisou is for your hair... Yep, the capsule beauty brand is the brainchild of Instagram star, Negin Mirsalehi, and with 4.6million followers, it's fair to say the woman knows how to make a splash on social media.

With ultra-Instagrammable packaging, Gisou's brand new honey-infused hair mask is what every bathroom shelfie needs. Not only is it beautiful to look at, but the nourishing formula gives an injection of moisture to the driest of manes.

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If you aren't already following Estee Lauder's Global Beauty Director, Violette, you need to go stalk her Instagram feed (like, right now). Because the Parisian-based makeup artist offers up the dreamiest beauty and lifestyle content.

Her debut makeup collection has finally arrived at Selfridges, and the range includes a eyeshadow palette made up of rich, glossy, neutral hues. A rosy blusher duo, bronze eye crayon and poppy-red lip colours.

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Tom Ford has done it again. The brand's summer collection is set to be the prettiest thing on the internet, so naturally, it's already blowing up Instagram.

With a Shade and Illuminate Glow Stick, Ultra-Shine Lip Colours and take-your-breathe-away cheek palette, chances are, you're going to want every single thing in the collection. Better start saving now...

The Soleil 2018 Collection is available from Friday 4th May.

The man, the legend, Mario Dedivanovic (aka, @makeupbymario), has answered our prayers and teamed up with his No1 client (and bestie), Kim Kardashian, to release a limited-edition collection. Consisting of a 10-piece eyeshadow palette, cream lipstick and two high shine glosses, it's eeeverything we've been waiting for (and more).

Head here, for all the details.

All the other beauty brands may as well just go home, because L'Oreal Paris have officially killed the makeup game. Yup, the high street brand announced a new 'Cherry My Cheri' palette on Instagram last night, and naturally it was love at first sight for the internet. With 16 warm, peachy-toned nudes in a range of mattes and shimmers, it's everything your eyelids have been waiting for.

The exact launch details are still tbc right now, but we do it'll be coming to Superdrug in May, so watch this space...

Guerlain's newest bronzer is an actual work of art. Seriously. The limited edition Terracotta Route Des Iles powder makes up part of the Summer collection, launching in June 2018.

The powder has a compass-inspired design embossed across the front, featuring a gold spray over and pop of brightening coral-pink in the centre. As with all Guerlain's cult Terracotta bronzers, the finely-milled powder gives a wash of sunshine to the complexion that looks natural but glowy.

ICYMI, last year US Beauty Guru, Patrick Starrr collaborated with MAC Cosmetics, and guess what? He's back! Yep, the new blossom collection designed by Patrick is all-out pink, there's a bunch of lipsticks, lip glosses, eyeshadows and a dreamy blush duo to choose from...Prepare to fall in love.

The collection drops 19th April at lookfantastic.com and maccosmetics.co.uk... Put the date in your diary people, you won't wanna miss this one.

MAC Cosmetics have been very busy. As well as launching countless new collections, including this, this and these, they've also been reworking one of their best-selling products, Fix +.

Yep, the brand have steadily been releasing new versions of the cult product, each with a snazzy new upgrade. First we saw rose, lavender and coconut versions, then a Fix + Matte was teased backstage at fashion week. Now, the brand have announced new glow-giving Fix + mists, inspired by their infamous strobe creams in Goldlite and Pinklite (£19 each) to give you that dewy glow of dreams. ✨

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Over the last few years Marc Jacob's Coconut collection has pretty much been the highlight of our summer season. This year the theme is rose-gold, so naturally Instagram imploded when the first pictures began to appear online. From the sneak peeks we've seen, it looks like the collection will feature an insane-looking rose gold eyeshadow palette, two highlighting 'Dew Drops' and a summer edition of the ever-popular O!mega Bronzer.

The UK launch details are still tbc right now, but watch this space...

Just when we thought we'd seen it all from MAC, they go and answer the internet's prayers by confirming the launch of MAC x Aaliyah.

The collection started out as a fan-driven change.org petition that was eventually endorsed by her brother, Rashad Haughton, her friend Missy Elliot, and her makeup artist Eric Ferrell. 26,200 signatures later, and the makeup line became a reality.

If you want need more details, check out our full story on the collection, here.

Wow, just, wow.

Smashbox teamed up with makeup artist Vlada Haggerty, to create the most insane metallic highlighter collection, ever.

Head here, for all the deets.