Victoria's Secret may have massively let us down on the body diversity front this year, but luckily one brand has more than made up for it. Back in November, Missguided had us reaching for all our praise hands emojis when they stopped airbrushing their models' stretch marks.
But they haven't stopped there, as part of their #MakeYourMark campaign, the fashion brand has made a pledge to "never retouch our models' perfect 'imperfections' out". And their latest video starring plus-size model Felicity Hayward will leave you feeling seriously inspired.
Dressed in a black thigh high boots with matching bra, knickers and fluffy faux fur coat, Felicity looks incredible but it's her motto that really stood out to us.
"My name is Felicity Hayward. I absolutely love my booty, I'm not gonna lie about it. My biggest motto in life is 'self love brings beauty'. We go through so much as a woman, through our bodies, through our mental health, through everything. We are such amazing creatures and when we can just work together and support each other it's such a beautiful thing."
Along with their pledge to stop retouching, Missguided is on a mission to "inspire babes the world over to love themselves, for themselves, to embrace your flaws, and to not strive for what the world perceives as perfection."
And with the likes of Felicity encouraging us, we are going to do exactly that.
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Laura is a former writer for Cosmopolitan UK, covering everything beauty and fashion related and specialises in makeup, plus-size fashion and the world of YouTube. Her favourite pastime is reminding everyone of that one time she met Charlie Hunnam and Jason Momoa. Please don't ask to see the pictures...
