Hailey Bieber and Bella Hadid have well and truly set our timelines alight, after sharing topless photos on Instagram over the weekend.

ICYMI, Bella posted a series of snaps to her Instagram grid to promote her collection with brand About You, which showed her wearing a corset made from braided hair. Hailey then joined in the fun with a post on her skincare line Rhode's profile, to promote her nourishing lip layer.

"Treat," the caption read, which showed Hailey from behind wearing a pair of jeans, holding her lip layer through the denim loop.

hailey bieber looks unbelievable in new topless photopinterest
Instagram /Rhode

This isn't the first time Hailey's topless campaign has been shared on Rhode's social media. At the beginning of the month, the 25-year-old could be seen with her back to the camera, wearing a pair of jeans and applying lipgloss while topless, in an advertisement video. Obviously, she looked fiiiiire. Hailey 😍

"Pocket-sized, lipid-rich. peptide lip treatment is back in salted caramel and unscented," the caption read.

While the comments were mostly full of people trying to get their hands on Hailey's lip treatment, a lot of the comments were also about how incredible she looks. "Hailey YOU’RE SO BEAUTIFUL!!" one person wrote. Another put, "😍 queen" while a third added, "Ooh this is hottt."

Gorgeous!