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I've tested nearly every product from The Inkey List — these 17 are my absolute favourites
Coming in at #1? The brand-new Ectoin Hydro-Barrier Serum

Whether you're dealing with acne, hyperpigmentation, bum spots or a dry scalp, The Inkey List is one of those beauty brands that you can always rely on. The products are straightforward and easy to navigate, the formulas are simple yet effective, and the price point cannot be beaten (seriously, everything is under £20 – well, besides gift sets and bundles, ofc).
With such friendly price tags and hard-working formulas, no wonder the brand’s chic black-and-white bottles are all over TikTok. And speaking of price tags, to celebrate Valentine's Day (which BTW is this week, so it's time to buy your last-minute gift) the brand is treating us to a 20% off sitewide sale. Whether you're buying yourself some skincare for Galentine's, or shopping for the skincare lover in your life, here's your chance to stock up and say "I love You" with a retinol serum. What's more romantic?
But with a generous range of The Inkey List products to choose from, it can be impossible to know what's absolutely worth trying from the brand. That's why I did the legwork for you by testing and reviewing tons from The Inkey List – including best-sellers, old favourites, and new launches – to create this ranking of the 17 best The Inkey List products of 2025.
Here’s a sneak peek...
Keep scrolling for the best The Inkey List products to try right now, starting with pick number 1 (my fave)…
The best Inkey List products, tried and tested
Larry Stansbury is a freelance writer with a love for beauty. He has held roles at the New York Post, Entertainment Tonight, Woman’s World, and Good Housekeeping. When he’s not covering beauty, you can find him at a gym, drinking Matcha, and creating catchy Instagram captions.
Clare Stephenson is the Senior Fashion and Beauty E-commerce Writer for Cosmopolitan, ELLE and Harper’s Bazaar. She has been an e-commerce writer since 2022, creating matter-of-fact reviews and shopping pages filled with her favourite products for every budget and need – whether that’s a glow-giving foundation, a high-tech LED face mask or the perfect wear-with-everything blazer.
Alongside writing, Clare loves to be in front of the camera creating shopping content, putting viral products to the test to see which ones are truly worth the hype. Through her work, she has interviewed leading dermatologists, makeup artists and industry experts to bring readers trusted advice and product recommendations.
Clare has contributed to titles across the Hearst UK portfolio, including Women’s Health, Good Housekeeping, Red and Prima. Prior to joining Hearst, she earned a BA in Multimedia Journalism from Bournemouth University, focusing her studies on magazines and editorial. She later worked as an editorial assistant at Voir Fashion Magazine, covering events including Fashion Week and interviewing notable brand founders.
Outside of work? You can find Clare strolling through London’s Columbia Road Market, pouring her fourth coffee of the day or heading to a Pilates class.
Follow Clare on Instagram @clarefrancesstephenson.

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