Prime Day 2025: 20 must-have makeup deals from L’Oréal to e.l.f. and NYX

That’s right, the TikTok viral Glow Lotion is on Amazon and, even better, it’s reduced by 30%. For those not in the know, the Glow Lotion is a creamy illuminator that can be used as a primer, base, bronzer or even eye shadow. It’s raved by Kendall Jenner – and our Beauty Director, too.

It's an icon for a reason, this Maybelline Concealer brightens, conceals and magically erases stressful days and a-little-too-fun nights out. Nab a few while they've got £3 off!

There are a select few summer makeup bag essentials – a waterproof eyeliner being one of them. Maybelline's Hyper Precise All Day Liner never fails me as its 0.4mm nib creates the sleekest line that doesn't budge throughout the day. For £6, it's in my basket.

No lie, this is my favourite foundation of all time – and it's in the sale! You bet I'm stocking up until 2027. The L'Oréal Paris True Match foundation is the perfect everyday base: it's lightweight and dewy yet gives plenty of coverage for a seamless result. Yum.

I'm all about blurring primers RN. As we creep into chiller times, I want my skin to look a little more airbrushed-vibes than the dewy and no-makeup-makeup I go for in summer. NYX's Pore Filler is always a makeup-bag staple and I'm thrilled to see it on sale with over 10% off. Brb, stocking up until next year.

I know, not the sexiest thing to add to your Amazon Prime Day makeup haul, but you can never go wrong with a bit of Burt's Bees – and it's the perfect time to stock up as we enter chapped-lips szn.

If this is already a staple in your kit (and if it's not, it should be), this sweet sale is the time to stock up. I love the ultra-fine nib to help create the illusion of extra hairs and perfect those arches.

The clue is in the name of this product: telescopic lashes you shall have. With 39% off this Prime Day, try a new lash-lifting formula and you won't be disappointed.

We all know (and probably love) Maybelline's Lifter Gloss for being a well-known alternative to Fenty Beauty's Gloss Bomb. The silky formula keeps your puckers hydrated and adds a subtly pigmented pop of colour to your pout. Snap this deal up, pronto.

You're gonna need a mirror to do your makeup with all your new bargains and this one is super handy being pocket-sized with LED lights to help you create that flawless finish.

Take a look at your beauty sponge. Time for a fresh one? I think so. This pack is one of the savviest makeup purchases to make this Prime Day as, let’s be real, we should all be replacing our sponges more frequently.

I mean, it's a classic you can't go wrong with, right? If you prefer fuller-coverage finishes, the Rimmel London Match Perfection will smooth the appearance of pores and texture while leaving a satin finish that still looks natural.

There's no eyeshadow palette quite as nostalgic as the Urban Decay Naked collection. Nab this Naked3 palette for almost half the price during the Prime Day deals.

Maybelline's City Bronze is one of my favourite high-street formulas of all time. It's formulated with tiny pigments to smooth texture and give the complexion a natural-looking warmth. This is one I've got my eye on for Prime Day.

I don’t need to tell you that Urban Decay’s All Nighter Setting Spray works – just allow the thousands of five-star reviews to do the talking. It’s so iconic that you may already have it in your kit, so take the possibility of a Prime Day discount as your opportunity to stock up.

We love lip oil on team Cosmo, so I can only hope that the e.l.f Glow Reviver will be included in the sale as, yes, I shall be stocking up until 2026. I love the spongy and comforting applicator, but the best part is the ultra-glossy finish that layers the perfect amount of pigment.

The squidgy applicator means it’s comfy to put on and, as the name would suggest, the results are fat (big, juicy lips incoming).

Our beauty team raves about this best-selling Maybelline mascara.
“Not only is it under a tenner but the curved want makes for E-Z application and the formula provides volume, length and separation — all without clumping! A fail-safe option, if we've ever heard of one.”