The youngest Kar-Jenner sister is arguably the most high-glam. I mean, KoKo loves a talon and a full beat, but Kylie's whole world is makeup. She's the yin to understated Kendall's yang and we love her for it. That's why we were a little surprised to see her pop up on our feed this week with the most fresh-faced makeup we've ever seen on the beauty mogul.
Worn with a whispy wet-look bun and baby hairs to add to the clean look (the work of Jesus Guerrero), Kylie looked just like baby Kylie. The skin-like base and freckles peeking through, the peachy cheeks and super natural lashes; all added up to this gorgeous hazy youthful moment.
Reminding us that, while the mum of two may be a billionaire mogul, she is still just 26. Though to be honest, here she looks like a teenager.
The post was to promote her new Kylie Cosmetics Power Plush Longwear Concealer a "weightless, skin breathable formula blurs and smooths the look of pores, fine lines and texture." Coming in 40 shades seen in the second slide, it will be available from September 27.
Yes, the beauty world is heavily leaning into a more fresh-faced aesthetic, but Kylie's look really clicked into place when we saw who did the makeup. *The* Mary Phillips, queen of underpainting and official makeup artist of big sister Kendall and Hailey Bieber. And we are so so here for that gorgeous natural glow on Kylie.
And it seems everyone in the comments was too:
Everyone's clicking on...
"So clean and pretty!!❤️"
"Absolutely best she has ever looked"
"Literally the best makeup I’ve seen on her"
"that’s the most beautiful i’ve ever seen her 😍❤️"
To clarify, we're fully in support of Kylie's high drama full glam looks too, her sculpted cheekbones and statement lips, she looks stunning with both. But right now, we're obsessing over this stunning beauty moment.
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Elena Chabo is Cosmopolitan UK's former beauty writer, working on everything from buzzy celeb news and trending beauty, to sincere first-person reviews and engaging video content for social media. She also creates meatier features and expert-led how-to guides, for print and online. Her passion for Black beauty, textured hair, and the ways beauty interacts with culture, society, identity and relationships, quickly took over her writing career and led her into beauty journalism. Following an MA in Magazine Journalism in 2017, she cut her teeth across various roles at Stylist Magazine, before taking on a Digital Writer role at Good Housekeeping. It was here that beauty took centre stage and she launched and ran the site's first stand-alone beauty section. Remaining at Hearst, she joined the Cosmo beauty team in 2022. Find her on LinkedIn.
