Just last week, Kim Kardashian cut off all her hair and debuted a super short blunt *black* (key word, here) bob. And now, the reality star has only gone and switched up her look with an extra long butterscotch blonde style. Erm, guys, what's going on?!
In a three-part video posted on her Instagram Stories, the mum-of-four shared that her fashion brand, SKIMS, had started their 'end of summer sale'. However, while for the majority of viewers, Kim's 'fits were the main focal point, for the Cosmopolitan Beauty team it was her hair colour that took the cake. Or rather, butterscotch pudding...
To gage all that we're referencing, see screenshots of the said post below:
In true Kardashian style, as we can see, Kim is sporting her new hair colour while wearing a skimpy triangle bikini, a two-piece plunging athleisure set and a see-through pink lacy number. Fire, TBH.
But fashions aside, what makes this transformation so surprising is how different it is from her recent makeover. Not only is the warm blonde a polar opposite to her trademark raven black but her lengths have miraculously grown, too.
Now, logically speaking, we will assume that this look is a wig. I mean, unless Kim has decided to, once again, tackle bleach breakage head-on after such a saga, a temporary switcheroo is where it's at. Not to mention her otherworldly secrets behind inches of hair growth. Rapunzel, who?!
Everyone's clicking on...
Alas, whether the style is here to stay or just a Friday feeling, we must admit that this 'do is one of our Kardashian faves. After all, it's giving 2009 Kim at the Teen Choice Awards... IYKYK.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
