If there's one thing that keeps celebrities like Kim Kardashian relatable (other than filming and uploading hilarious 'British school girl' TikTok makeovers... IYKYK), it's knowing that they use high-street beauty products like you and me. And today, that highly-sought after knowledge has been brought to light courtesy of Kimâs makeup artist, Ash K Holm.
Other than her "bombshell" blowout (as hairstylist Chris Appleton calls it), which is giving us major Victoriaâs Secret model vibes, the one thing about Kim's most recent Instagram post that has our jaws on the floor is her spidery long eyelashes. I mean, surely they must be falsies, right?
WRONG.
In the comments section, one fan asked what we were all thinking, writing: "I seriously have been curious about her lashes for years!!@ash_kholm what do you do to get her lashes to look like that?!", to which talented makeup artist Ash responded.
Spilling all the beans, she shares: "you guys wonât even believe me but we just curled with the @surratt curler and used @lancomeofficial doll lash mascara. Two coats !! No individuals today."
Not the extremely accessible, high-street found, long-loved mascara, Ash?! And Iâ shocked, much?
Now, IDK about you but I'm running to my online shopping cart to stock up on the LancĂ´me HypnĂ´se Doll Eyes Mascara, ÂŁ28.50 and Surratt Beauty Relevee Lash Curler, ÂŁ32 before they sell out!
The race for the longest, fullest, most voluminous lashes is on...
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the seasonâs next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
