By now, we've all seen Kim Kardashian's new bleach blonde hair that she debuted in tribute to Marilyn Monroe at the 2022 Met Gala. However, just when we thought we'd seen and heard all there is to it – the who, what, when, where, and why, duh! – fans brought up a very important question... which is how?! Straight. To. The. Point.
Kim's go-to celebrity hairstylist, Chris Appleton, created the incredible platinum colour and shared an Instagram post introducing the star's new hair. To no surprise, fans flooded the comments wanting to know every step of how we can also achieve the look at home. Fellow brunettes, I feel your pain.
The general consensus is pretty much summed up in this one comment: "How did you go from coloured dark hair to bleach blonde?".
And yes, we know the basics of how you go about bleaching hair (this isn't our first rodeo), but more specifically, how did Kim go from dark brunette (almost black) to white blonde in just one day.
Yep, it was a 24-hour round stint. Actually, to be more precise, it was less than! In an interview with Vogue, Kim said: "I did want a physical change, too, so I thought I would wait and do it for this, so I’m spending a day straight dyeing my hair — 14 hours straight! —to get it done."
I'm getting flack backs to lockdown one when I fried my hair off with bleach in just a matter of hours... yikes.
Everyone's clicking on...
Of course, Chris is professionally trained (I am not) and luckily, he was able to keep the mum-of-four's locks in tact.
Unfortunately for us, Chris is yet to share the exact process behind the bottle blonde peroxided job but alas, here's us hoping this will prompt him. C'mon Chris, share your secrets.
Follow Lia on Instagram.
Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
