It's easy to walk into a LUSH store and be swept into a sugar-scented rainbow whirlwind. I get it. I'm the first person to gravitate towards that multi-coloured stack of soaps, or the glitter-loaded tower of bath bombs - it's like a grown up version of candy land 🌈 ✨. Yet, with all the beautiful soapy goodness competing for our attention, there's one bath bomb that has risen to the top (quite literally).
Yup, LUSH's Intergalactic Bath Bomb (£4.25) currently out sells every other product in the store, and it's easy to see why...
So. Much. Rainbowy. Bath. Bomb. Goodness.
LUSH compares the Intergalactic bath bomb experience to 'bathing in deep space', which, let's be honest, is probably why it's so damn popular.
"Invite the cosmos into your bathroom with this sexy, interstellar bomb and become the guardian of your own galaxy. An awesome mix of refreshing peppermint and neon colour sends your mood rocketing, while popping candy takes you on a trip around the Milky Way"
So, is it really any surprise that back in 2016, there were 800K Intergalactic bath bombs sold in the UK, and 3.5MILLION sold across the globe.
Let me break that down for you:
Everyone's clicking on...
That's 291,666 sold every month, 9589 sold every day, 399 sold every hour AND 6 sold every single minute...
That's a whhhhole lotta bath bombs.
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Victoria Jowett is an award-winning journalist and the former Beauty Director at Cosmopolitan UK. She was named one of PPA’s 30 Under 30 for her work in beauty journalism and oversees the skincare, hair, makeup and fragrance content across all of Cosmopolitan’s platforms. She's worked in the beauty industry for over 13 years (and tested 1000s of products), making her an expert when it comes to recommending beauty brands that truly work. Having started her career working weekends on a makeup counter, Victoria began interning at the likes of AnOther and IDOL magazine, before landing her first Beauty Writer job at weekly fashion magazine, LOOK. Joining Cosmopolitan in 2016, Victoria has always remained a beauty fanatic and has been lucky enough to interview everyone from Britney Spears to Kourtney Kardashian about their beauty routines. Follow her on LinkedIn.
