Are bad-faith critics allowed to shape our fashion choices? When Olivia Rodrigo released “Drop Dead” on April 17th, the first single from her forthcoming album You Seem Pretty Sad for a Girl So in Love, the conversation predictably spiraled. Not about the legitimacy of a Pisces and Gemini relationship, but more about the outfit she wore. A babydoll silhouette: short, ruffled, mixed with sky blue and mauve coloring and paired with silky bloomers. The internet immediately deemed the choice infantilizing and claimed Rodrigo was sexualizing herself dressed in “baby” clothes.
But, was her wardrobe actually provocative? The real question is: what are we projecting onto the babydoll dress?
Rodrigo’s fans were quick to point out that babydoll dresses are a staple in her wardrobe. She told British Vogue recently, “My Pinterest is all babydoll dresses and ‘70s necklines. I want it all to feel fun and laid-back.” That sensibility is rendered almost dreamlike in the video for “Drop Dead,” directed by Petra Collins, whose work has long been synonymous with a hazy, feminine whimsy—soft light, blurred edges, girlhood as something surreal and self-authored.
Under Collins’s lens, the babydoll dress doesn’t read as a provocation; it reads as part of the atmosphere. A mood. A nod to the sartorial history of the shoot location, the palace of Versailles. And a kind of emotional shorthand for the suspended, glittering feeling of early love Olivia is capturing. (“One night I was bored in bed and stalked you on the internet. It’s feminine intuition, ‘cause I always had a vision of us standing like this.)
Nothing in the video strains toward explicitness. Context matters, and here the context is disarmingly innocent—as most of Rodrigo’s discography is. Yet the discourse rushes to sexualize anyway, as if any reference to girlhood must be decoded through suspicion.
The babydoll dress has always lived in this tension. Originating in the 1940s as a practical, short nightgown, it drifted into mainstream fashion in the 1950s before becoming a youthquake emblem in the 1960s. Model Twiggy and designer Mary Quant reframed girlishness as modern, sharp, and self-possessed. Its silhouette, often echoing the loose, flowing lines of the 18th-century robe à la lévite—an undergarment-adjacent style tied (once again) to Palace of Versailles and Rococo femininity—has always carried a dual charge: innocence on the surface, subversion underneath.
Which brings us back to now. In a cultural moment still reckoning with the fallout of the Jeffrey Epstein case and a broader awareness of how young women have been surveilled, groomed, commodified, and harmed, the instinct to interrogate anything that resembles “girlhood” is understandable. But somewhere along the way, fashion exploration itself has been siloed because of that real violence. The result is a kind of misdirected vigilance: we scrutinize a hemline while the systemic structures that endanger young women remain intact.
So when Rodrigo wears a babydoll dress, or babydoll pajamas, bows, and ruffles, the question shouldn’t default to whether it invites sexualization. It should be: why do we keep insisting on sexualizing it in the first place?
Because the truth is, the babydoll look in 2026 is less about infantilization and more about reclamation. It’s part of a broader return to vintage girlhood aesthetic codes that feel playful, emotional, and a little unserious in a culture that often demands the opposite. Rodrigo’s songwriting has always lived in that space: love as an emblematic discovery, and heartbreak as something theatrical and tender. “Drop Dead” follows that lineage. There’s no pivot to provocation, no wink at scandal. Just reverie.
And she’s not alone. Ariana Grande, Sabrina Carpenter, and Kacey Musgraves have all leaned into the silhouette, while recent runways—from Chloé to Loewe and Valentino—have sent out versions that feel airy, deliberate, and fashion-forward. The babydoll is back, yes, but not as a regression. As a refusal.
A refusal to let every expression of softness be flattened into something sinister. It’s leaning into the closets of our youth and accepting that our femininity mustn’t always justify itself.
Clothes say what we allow them to say. Right now, the babydoll dress is saying: playfulness is not a crime. Whimsy is not an invitation for harm; it’s ownership of a sartorial phase that is often robbed of its innocence. And revisiting the textures of girlhood before the world tightened its grip is not a step backward, but a way of loosening it. It’s a subversion that isn’t often recognized because of its inhibitors, but it is there. So let the girls wear babydoll dresses in peace.
Aiyana Ishmael is the style editor at Cosmopolitan magazine. In her work, Aiyana focuses on the culture of fashion and how it intertwines and shapes the zeitgeist. She is an award-winning journalist from Miami, Florida, and a graduate of the historically Black university, Florida A&M. She is a 2024 Forbes 30 Under 30: Media honoree, and her debut romance novella PASSING GAME is set to release March of 2027 (831 Stories/Simon & Schuster).
