Buying a clean beauty product that’s supposed to be better for you and the planet sounds like a no-brainer, but if you’ve ever shopped for an all-natural moisturizer or green mascara, then you know that the reality can be more headache-inducing than anything else. Clean beauty is far from new, but navigating the category still feels wildly confusing and frustrating for most consumers. With no clear industry standard (or any formal regulating body to enforce them), buzzy terms like “clean,” “green,” “eco-friendly,” and “sustainable” are open to interpretation, which means brands and retailers are left to implement their own guidelines and working definitions. Some do a stellar job, and others, well, not so much (think: green-washing, fear-mongering, and shady marketing practices—yeah, it can be a mess out there).

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That’s why we spent the last eight months curating Cosmopolitan’s second-annual Clean Beauty Awards. Below, you’ll find 60 skincare, haircare, and makeup products, each carefully vetted by me, Cosmo editors, and a panel of industry experts—because keeping up with the clean movement takes a village these days. Together, we narrowed down hundreds of products to meet our current clean criteria (more on that below) and then swiped, dabbed, and swatched the finalists, paying attention not only to what a particular formula contains but also to how it performs and impacts the planet. Keep scrolling to learn all about our winners, the experts that love them, our clean beauty guidelines, and more.

Meet the experts

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The best clean skincare

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Fannie Schiavoni dress. Kloto earrings.

The best clean bodycare

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Cajal earrings.
makeup
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Ninfa earrings.

The best clean makeup

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Flair Good ear cuff. Patricia von Musulin ring. Cyril ring.
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LaPointe top. Mussels and Muscles earrings. Shannon Bond bracelet. Annika Inez ring.

The best clean hair products

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How Cosmopolitan currently defines clean

Right now, the Cosmo beauty team considers clean beauty to include brands and products that are not only effective and rooted in science but that also take people’s and the planet’s well-being into consideration when being developed, manufactured, and sold.

This means they often use the safest, highest-quality ingredients in formulas; utilize packaging that is refillable, recyclable, and/or created with sustainable materials; and are transparent with consumers about their production processes. From a formulation standpoint, you won’t find any potentially harmful or questionable ingredients or groups of ingredients—like the ones outlined below—in any of our winners.

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    Patricia von Musulin earrings and bracelet.

    Our methodology

    June 2023: Cosmo’s team of beauty editors and contributors begins researching and testing brands, products, and formulations that meet our current clean beauty criteria.

    September 2023: Cosmo beauty editors and contributors nominate 480 product finalists across 60 different categories, including hair, skin, and makeup.

    October 2023: Product finalists in each category send samples to our curated panel of clean beauty experts for their unbiased analysis and honest review.

    December 2023: Cosmo beauty editors and contributors comb through data from our experts to identify a winning product for all 60 categories.

    February 2024: We share the winners and our experts’ thoughts on clean beauty with you!

    Why trust Cosmopolitan?

    Erica Metzger is a freelance beauty editor, writer, and brand consultant with 19 years of experience in print and digital media. Metzger is founder of The Beauty Loop, an industry newsletter, and Virtual Beauty Closet, a digital space for new beauty launches.


    Photographer: Christine Hahn. Stylist: Andrea Zendejas. Beauty director: Lauren Balsamo. Digital creative director: Abby Silverman. Senior visual editor: Emily Adar. Senior digital designer: Khadija Horton. Assistant visual editor: Berkeley Brooks. Hair: Luisa Popovic at Forward Artists. Makeup: Tiffany Leigh Patton at Paradis NYC. Manicure: Jazz Style. Models: Symone Lu and Judes Kim at AMR Agency; Azu Nwogu at AMR Agency.

    Typography sourced from Getty Images.


    Lettermark
    Erica Metzger is an established beauty director, freelance writer, brand consultant, and content creator with 19 years of industry experience in print and digital media. She is the founder and editor of The Beauty Loop, a weekly industry newsletter that reaches 600+ beauty journalists and PR executives. Previously, Erica was the beauty, fashion, and travel director at Better Homes & Gardens and the beauty director at Ladies' Home Journal, along with her Min-award winning beauty blog Gloss Daily. She has written for Allure, Women's Health, NY Magazine's The Strategist, The Zoe Report, O Daily, Refinery29, Seventeen, Shape, and Martha Stewart Living. Erica has also appeared on GMA, TODAY, E! News, and ABC News as a beauty expert. She lives in Forest Hills, NY with her husband and two daughters.