Despite clean beauty being mainstream for some time now, figuring out which products are actually worth buying is still far from straightforward. Terms like “clean,” “natural,” and “nontoxic” remain largely unregulated, meaning brands, retailers, and shoppers often define them in completely different ways. And in 2026—when new beauty launches seem to drop by the minute—sorting through the marketing noise can feel like a full-time job.

That’s where we come in. As a part of our 2026 Holy Grail Beauty Awards, Cosmo editors spent months testing the newest clean beauty launches across multiple categories to find the formulas that truly deliver—while doing right by you and the planet. After swiping, slathering, and spritzing more than 150 products, we narrowed it down to the ones that impressed us most—not just because of their ingredient philosophies but because they genuinely performed.

Keep scrolling for our curated list of editor-approved clean beauty winners that are effective, luxurious to use, and worthy of a permanent spot in your routine.

The Best Clean Skincare for Your Face and Body

The Best Clean Makeup

The Best Clean Hair Products

More Clean Beauty We Love

Headshot of Lauren Balsamo
Lauren Balsamo
Beauty Director

Lauren Balsamo is the beauty director at Cosmopolitan where she writes, edits, and produces all types of beauty content—from product reviews to personal essays and trend reports. She has covered beauty for more than a decade at Cosmopolitan. Follow her on Instagram