Welcome to your one-stop shop for the biggest fashion news and announcements, as curated by the Cosmo fashion team, AKA your ultimate fashion insider. From exciting designer collabs to the latest product launches, we're here to make sure you're never out of the loop. Check back in for regular updates. Thank us later!

Shop Madeline Argy's wardrobe on Vinted

Give any fashion lover the chance to rifle through the wardrobe of someone with elite taste, and they'll be unlikely to turn you down. But what about giving them the chance to shop said wardrobe? It's a second-hand fashion lover's dream – and exactly what Vinted are offering since teaming up with creator and podcast host, Madeline Argy, on an exclusive wardrobe sale.

madeline argy wardrobe sale vintedpinterest
Courtesy of Vinted

Madeline has listed 60 items from her personal collection spanning cult streetwear and designer accessories to vintage finds and everyday favourites, starting from just £3.

“I think that shopping second-hand is actually really important, and Vinted has always been one of my go-to spots. It’s better for the planet – we have enough clothes to go around, and it looks better in my humble opinion,” Madeline said of her decision to partner with the re-sale platform. “Also, I had like 3 boxes of old clothes blocking up my mum's spare bedroom, and she was starting to lose her patience with me.”

Search for Madeline's username @madzargyx and be prepared to move quick if you want to snap up a fashion gem!

Your Stanley Cup has never looked better decorated with FARM Rio's signature prints

Forget a designer handbag or a pair of statement shades, our favourite accessory is hands down our Stanley Cup. Especially now the cult Quencher has been wrapped in FARM Rio's riotous tropical prints. Is this the collab of the season?! We think so.

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Courtesy of Farm Rio

There are three fun designs to choose from – tropical destiny, painted banana and tropical woods – all invoking the spirit of Brazilian summertime, with red macaws, banana leaves and heliconia flowers running wild across every piece. Our favourite detail, however, is the trinket charms that hang from each handle to add an extra touch of playful magic. Obsessed!

The collaboration is available to shop now and also includes the Julienne mini cooler and Madeleine cooler backpack. Prices start at £70.

Shop Stanley 1913 x FARM Rio

Free People unveils autumn 2026 campaign featuring Willow

Our favourite boho brand, Free People, has unveiled its autumn 2026 campaign, featuring none other than musician, actor and creative, Willow. Featuring romantic lace and delicate textures juxtaposed with structured plaids and new bottom silhouettes, the new season sees softness and edge come together through unexpected pairings.

A true collaboration, Willow played an active role in styling and selecting looks inspired by her personal aesthetic. “I've loved Free People for a very long time. The idea of Free People is woven into the idea of the free human spirit, and that's something I've always connected with, so it felt really natural to bring that energy into this campaign,” the artist said of the joint venture.

free people x willow
Free People
free people x willow
Free People

Shop Free People's autumn 2026 collection here

Marks & Spencer team up with London streetwear brand Aries

High street hero Marks & Spencer has announced a collab with cult London streetwear label Aries, launching a 26-piece capsule collection across womenswear and menswear that “reintroduces the iconic St Michael label for today.”

Across tailoring, knitwear, sportswear and everyday essentials, Aries has reworked familiar M&S wardrobe icons. At the heart of the collection are reimagined St Michael crests featuring the iconic angel motif, alongside Aries' signature Temple logo.

person wearing a black suit and a white printed t shirt against a plain background.pinterest
Courtesy of Marks & Spencer

Beyond clothing, the collaboration extends into playful accessories, including statement brooches, hair clips and an oversized Spencer Bear bag charm. Even M&S's iconic green carrier bag has been reimagined in soft green leather, transforming an everyday piece of brand history into a modern collectable.

person holding a green marks & spencer bag wearing a black hoodie with a column design.pinterest
Courtesy of Marks & Spencer

The collection will be available at M&S.com and selected stores, with prices ranging from £10 to £150 from Thursday 20th August.

Peachy Den teams up with Nia Archives for the ultimate It-girl collab

Consider your festival season wardrobe sorted! London label Peachy Den has teamed up with artist Nia Archives, following in the footsteps of their partnership last year with former Cosmo cover star Amelia Dimoldenberg. The collection takes inspiration from the high-energy dance and party atmosphere that surrounds Nia’s music.

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Peachy Den

Isabella Weatherby, founder of Peachy Den, said: “Peachy is the London brand exporting cult Brit-girl style to the world, and there couldn't be a better embodiment of that than Nia. A genre-defying force, she's brought jungle music back to the forefront of culture while redefining what modern British creativity looks and sounds like.”

Silhouettes which balance the brand’s signature movement, comfort and versatility are at the core of the collection — perfect for all-night raving. This is strengthened by details such as integrated bra balconies and mini shorts within the Nia Halter Top and Nia Balloon Dress. We’ll take one of everything. Shop Nia Archives x Peachy Den now, prices start from £55.

Pandora launches ‘Pandora Wonders’ with a collection co-created by Harry Lambert

Call it the collab of the summer! Pandora Wonders is a multi-year creative platform that emphasises the brand's commitment to design and artisanal craftsmanship. Each edition will explore a distinct material, with the first chapter focusing on freshwater pearls, co-created with super stylist Harry Lambert.

The range of 11 imaginative dangle pearl charms feature designs such as an ice cream cone, subterranean squid or whimsical mushroom, crafted using one-of-a-kind freshwater baroque pearls. No two charms are the same, and each piece in Pandora Wonders is hand-set by the brand's expert artisans, who create precise openings for every charm's luminous 14K gold-plated details.

woman holding white handbag with gold lock and key design, large floating ornament above, man in background with similar object.pinterest
Courtesy of Pandora
The debut ’Pandora Wonders’ collection, co-created with Harry Lambert

"I'm such a fan of pearls, so I'm so thrilled to bring a renewed sense of childlike delight and nostalgia to Pandora's unique world of charms, signatures which already have such a place in so many people's hearts," said Lambert.

Pandora Wonders debuted during Paris Haute Couture Week. Pandora will also take over Malaysia Square at Battersea Power Station (17-19th July) with a surreal, whimsical pop-up. Visitors will have the chance to style and purchase the playful new collection, while also enjoying a pearlised ice cream in the Wonders dreamworld.

Damson Madder unveils a new home at Selfridges

London It-girl brand Damson Madder has opened its first permanent retail space at Selfridges Oxford Street. The space has been designed by celebrated New York architectural designer and creative director Kat Milne.

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Damson Madder
Damson Madder at Selfridges Oxford Street

To celebrate the opening last week, the brand hosted an interactive poetry event with Ella Eckersley and Anu Balofin from spoken word collective The Live-In Room. We’re so happy it has a forever home (but our wallets aren’t)!

M&S is set to make fashion history with its first-ever London Fashion Week show

This autumn, Marks & Spencer will unveil its debut London Fashion Week (LFW) collection. It's hard to believe that the high street hero has never been a part of the official schedule, but as it celebrates 100 years in the fashion industry, there's never been a better time to join the host of top global designers and brands.

The collection will be "see now, buy now" including both womenswear and menswear. The range will be available for purchase online and in flagship M&S stores nationwide and key international markets. M&S at London Fashion Week builds on the M&S Summer show in Ibiza earlier this year, and the recent pit lane catwalk at the Silverstone British Grand Prix.

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Getty Images
The high street hero will hit the LFW runway this September

M&S CEO Stuart Machin said: "At M&S we focus on designing clothes with style, quality and value, and making fashion accessible to all. That’s why we will stream our show, bringing one of the world’s leading fashion weeks and the magic of M&S to everybody."

British Fashion Council CEO Laura Weir said: "As one of the great icons of the British high street, and a valued patron of the British Fashion Council, M&S has played an important role in the nation’s retail and cultural story for generations. Its debut shoppable collection at London Fashion Week is a significant moment, demonstrating how heritage, innovation and accessibility can come together to connect exceptional British design with consumers in new and relevant ways.”

Reformation x Umbro

Fashion is officially in its Sporty Spice era. Three decades after the iconic Mel C made sportswear a full aesthetic, the interplay between sport and fashion is stronger than ever. It's currently football fever that is truly taking over, thanks to the World Cup that's just days away from wrapping up the group stages.

Perfect timing, then, for Reformation to launch its limited-edition collaboration with Umbro. Consisting of a six-piece collection in versatile colourways designed to be mixed and matched, the edit effortlessly blends heritage sport with a sexy, modern touch.

reformation x umbro
Reformation
reformation x umbro
Reformation

Top of our wish list is the Atiana Pant, offering a chic AF elevated update on Y2K joggers. Although if it's nostalgia you want, you can't go wrong with the Hudson Knit Dress that spotlights a classic ‘90s and ‘00s silhouette and slogan design. But you can't forget about the Theo Jersey Top to perfectly tap into the trending football shirts look we're seeing right now. Saying that, the Scottie Short features super-cute lace-trim detailing, proving this collection will see you way beyond the World Cup.

Can we just take one of everything?! With this collection, everyone wins.

Shop Reformation x Umbro

Monica Vinader is shining brighter than ever!

One of our favourite affordable jewellery brands, Monica Vinader is known for its glittering array of gem-encrusted accessories – but its latest collection is brighter and bigger than ever before. Two years in the making, the MV Siren™ Diamond collection introduces the brand's first original, trademarked diamond cut.

Sustainably lab-grown and custom-cut in the iconic asymmetric MV Siren™ silhouette, the diamonds feature 64 precision-cut facets (as opposed to the traditional 58-facet round brilliant design) to maximise brilliance. Read: sparkle.

monica vinader siren diamond collection
Trisha Ward / Courtesy of Monica Vinader
monica vinader siren diamond collection
Trisha Ward / Courtesy of Monica Vinader

A feat of optical engineering, the collection includes huggie earrings, a necklace, a bracelet, and a ring available in one-carat and half-carat sizes, all hand-set in 100% recycled gold. Prices start from £795.

Shop the MV Siren™ Diamond Collection

New Balance joins forces with Cat Burns on the 204L silhouette

We love an iconic duo, and we can't think of one better than former cover star Cat Burns and sportswear giant New Balance. The pair have teamed up on a fresh new campaign for the 204L trainers. This low-profile silhouette blends the slim structure of '70s running shoes with the tech-inspired texture of synthetic and mesh.

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Courtesy New Balance

Pulling design elements from past and present New Balance favourites, the 204L feels familiar, yet new. It comes in four unique colourways, and we'll be adding all of them to our baskets...

Shop New Balance 204L

Charlotte Simone's annual archive sale is here, and you can grab cult items from as low as £50

IYKYK — Charlotte Simone is the designer behind every It-girl's outerwear. From the likes of EmRata, Dua Lipa, Charli XCX and of course, our very own former cover star Molly Mae, the London-based label's furry creations are seriously covetable.

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Hearst Owned / Holly McCandless-Desmond

The archive sale, which launched last week and features a whole host of recognisable styles, is an opportunity to dip into a treasure trove of surplus stock, development samples and one-of-a-kind pieces. It's a last chance for customers to get the coat they missed out on from Simone's previous one-week winter drops – a unique, sustainable business model she has become known for. While the drops tend to feature between 18 to 20 products, the archive sale has over 180 pieces, with sizes ranging from XS – XXL, and prices from £50-£500.

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Courtesy of Charlotte Simone

But the countdown is on, as the sale ends Wednesday, 1st April at 8pm, so it's time to get your orders in before it's too late...

Shop the Charlotte Simone archive sale

The dazzling new exhibition Schiaparelli: Fashion Becomes Art opens at the V&A

The V&A never misses, and its latest exhibition is no exception. Schiaparelli: Fashion Becomes Art explores the work of legendary designer Elsa Schiaparelli, who founded her Parisian fashion house in 1927, and continues right up to the current day with current creative director Daniel Roseberry, whose red-carpet-ready looks have been worn by the likes of Bella Hadid, Cardi B, Lady Gaga and many more. The halls are filled to the brim with surreal, boundary-pushing designs, which highlight the rich, bohemian life Schiaparelli herself led — put simply, for any fashion or art lover, this is a must-see.

london, england march 24: a variety of jackets designed by elsa schiaparelli is displayed at the schiaparelli: fashion becomes art exhibition at the va on march 24, 2026 in london, england. (photo by ben montgomery/getty images)pinterest
Ben Montgomery
Schiaparelli: Fashion Becomes Art opens at the V&A Museum this Saturday 28th March

Team Cosmo were lucky enough to preview the exhibition ahead of its opening this Saturday 28th March, thanks to Egerton House Hotel's ongoing partnership with the V&A. Guests of the Red Carnation-owned property — which even boasts its own V&A Suite — receive complimentary tickets to all the big exhibitions (without needing to book in advance). And the best part of all? It's less than a 5-minute walk away.

Away That Day x Gigi & Olive launch second swimwear collab

Spring has officially arrived, and with it, the start of wedding season! Whether your nuptials are this year or next, you'll find yourself in your bridal era and suddenly in need of more white than ever before – if you're dressing to theme, and who doesn't love a theme?! Enter: Away That Day's second swimwear drop with Gigi & Olive.

The collaboration is a match made in heaven, pairing up the premium swim essentials brand with the go-to for all things bridal shopping. Building on last year’s sell-out success, the new collection is even dreamier than the first, leaning into delicate lace details and a fresh lineup of silhouettes.

away that day x gigi & olive
Away That Day
away that day x gigi & olive
Away That Day

Spanning bikinis and flattering one-pieces to floaty cover-ups and dresses in a signature all-white palette, the collection is made for brides who want every moment to feel like an occasion, taking you effortlessly from your hen do to your honeymoon (and every sun-soaked event in between).

Shop Away That Day x Gigi & Olive

Pandora collaborates with Bridgerton on a jewellery collection worthy of Queen Charlotte

Dearest reader, prepare to be the talk of the ton when you step out in Pandora's ‘Rules To Love By’ collection, created in collaboration with Bridgerton. Yep, one of our favourite jewellery brands has joined forces with one of our favourite TV shows on a jewellery edit inspired by the romance, fantasy and charm of the Netflix hit series. Featuring delicate gems, elegant pearls and pastel shades befitting a diamond (should Queen Charlotte deem you worthy, of course), the 14-piece collection captures the show’s playful irreverence perfectly. See the jewel-studded teabag charm – ya know, so you can spill the tea á la Lady Whistledown.

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Courtesy of Pandora

Prices range from £65-£399, and the full collection will be available to shop from 15th January, just in time for the Bridgerton season four debuting on 29th January.

Dora Larsen x Kurt Geiger is the hottest high street collab of 2025

Calling all colour lovers... Dora Larsen, the lingerie brand famous for its pretty, delicate lace designs in every shade of the rainbow, has collaborated with footwear and accessories label Kurt Geiger, whose designs are the very definition of packing a punch. The result of these two powerhouses pairing up is a limited-edition collection of two cami and short lingerie sets.

Crafted from responsibly sourced silky viscose with a delicate scallop-edge lace trim, the sets are available in two vibrant colourways – a pastel pink with orange lace and blue straps, and a bold fuchsia with green lace and orange straps. They're guaranteed to bring joy to bedtime.

Shop Dora Larsen x Kurt Geiger

dora larsen x kurt geiger
Kurt Geiger
dora larsen x kurt geiger
Kurt Geiger

H&M x Glenn Martens is coming!

For fashion aficionados with eyes bigger than their budgets (hi, it's me), H&M's designer collaborations are an event as exciting as Christmas. And this year, the high street stalwart is treating us to two! Following on from its collaboration with Magda Butrym in April, H&M has revealed it will be releasing a collection with Glenn Martens, the creative director of Maison Margiela and Diesel, on October 30.

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h&m
h&m x glenn martens joanna lumley
h&m

Combining womenswear, menswear, unisex pieces and accessories, the collection oozes the Belgian designer's signature edge that feels distinctly British when paired with national treasures Joanna Lumley and Richard E Grant modelling voluminous denim, reconfigured knitwear and oversized trench coats. What's particularly exciting about the collection is the use of reshaping techniques, from foil inner layers to wired collars and hems, allowing the wearer to bend and shape their clothing into sculptural forms as if frozen in a non-existent breeze.

“It was great fun to be a part of Glenn Martens’s and H&M’s special family portrait. I always say that the best fashion is rule-breaking – people should wear whatever they want to wear – and I admire Glenn’s daring spirit and eye for twisting things in unusual ways,” Joanna Lumley said of her involvement in the campaign shoot for the collaboration. Mark your calendars!

hm x glenn martens
h&m
hm x glenn martens
h&m

Whistles collaborates with Australian footwear brand, ESSEN

French girls may have a reputation for being chic AF, but if we could snap our fingers and magically be in any country for an all-day shopping extravaganza, it would easily be Australia – home to *so* many great brands we can't easily access in the UK. Well, Whistles is sparing you the 24-hour flight and bringing a little piece of Oz to the Great British High Street with their latest collaboration, Whistles x ESSEN, to bring the footwear label to UK stores for the very first time.

The six-piece capsule collection consists of a ballet flat, Mary Jane and sock boot, each available in two colourways and possessing a sleek, minimal design that stays true to ESSEN's signature aesthetic. Top of our wishlist? The brown suede ballet flats that perfectly tap into the suede fashion trend.

Shop Whistles x ESSEN

whistles x essen
Whistles
whistles x essen
Whistles

Julia Fox is the face of Agent Provocateur's AW25 collection

We couldn't think of a better pairing than Agent Provocateur and Julia Fox. I mean, the ultimate in sexy lingerie meets an all-around icon?! Genius. Naturally, the campaign photos are just as steamy as you'd imagine, showing Julia in an array of statement underwear consisting of cheekily embroidered sheer tulle bra and thong sets, stud-embellished hold-ups and stockings, delicate floral lace bodysuits and more. Shop the full collection now.

Shop the collection

julia fox x agent provocateur aw25
Agent Provocateur
julia fox x agent provocateur aw25
Agent Provocateur

Kate Spade's latest launch is four bags in one (yes, really)

Amongst the delights of Kate Spade's autumn/winter 2025 collection, we immediately spotted Kate Spade's new season hero item: The Duo bag. Technically two bags – a crescent-shaped style accompanied by a mini zip-front attachment – featuring adjustable and removable straps, the bag can be worn in four (!!) different ways, be it crossbody, shoulder, clutch or as a belt bag. Pretty impressive, IMO. Available in an array of colourways and finishes, we're all for a bag that works as hard as you do.

Buy Now

kate spade duo bagpinterest
Kate Spade

Headphones on — Chopova Lowena team up with Sony

We are huge fans of London design duo Chopova Lowena, and are eagerly awaiting their annual London Fashion Week show this September. To satiate our appetite in the meantime, the ultimate cool-girl brand has just dropped a ruffle, tartan shoulder bag in collaboration with Sony, complete with WH-1000XM6 headphones (perfectly secured by silver stud poppers, of course). With an adjustable buckle strap reminiscent of their ever-popular kilts, and a silver charm adorned zipper, this has gone straight to the top of our wishlist. Suggestions for what track you'd listen to first on a postcard pls... The Alto bag is available exclusively at Dover Street Market London.

Singer Griff gets SportStyle with Asics

Asics' JOG 100S™ trainer gets an update — the traditional running shoe has been reimagined with patent overlays, ruffle trims, and a majorly trending polka-dot pattern throughout the mesh. Available in both black and white colourways, the new style is modelled by none other than singer Griff. Shot in London, the campaign showcases how movement uplifts her and "how freeing it can feel to move like no one’s watching". We hear that! The trainers are now available to buy from Asics.com and exclusive retailers.

Stanley collaborates with LoveShackFancy

Our love for our Stanley quencher cup knows no bounds, but if you've been looking for an excuse to upgrade your go-to water bottle, let us introduce you to Stanley's latest collaboration with LoveShackFancy. AKA the brand behind the gorgeously feminine, floral frilled dresses. Natch, the signature 40 oz tumbler has been decorated with a pink pastel print, complete with a bow-adorned straw cover. Hydration never looked so pretty!

Shop now

Kendall Jenner fronts Alo's autumn 2025 campaign

Seamlessly blending activewear with daily wardrobe staples, Alo's new ‘Luxury is Wellness’ collection (rolling out in store and online throughout October) has us seriously excited for autumn. From brand favourites in new colourways to all-new product launches – hello, Alo Runner – it's not just the gorge clothes that have piqued our interest. Kendall Jenner's involvement may have something to do with it, too.

Yep, the longtime muse and global icon is reuniting with the brand to front the campaign, consisting of a curated capsule of 10 minimal, elevated essentials, all hand-selected by Kendall herself.

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Alo

“ALO’s whole philosophy around wellness really reflects how I try to live; being intentional and taking care of myself from the inside out. Whether I’m traveling, on set, or just at home recharging, I always come back to the little rituals that keep me grounded. That’s what ALO is all about,” the model shared.

kendall jenner x alopinterest
Alo
kendall jenner x alopinterest
Alo

“I’ve been connected to the brand for years, so creating this campaign together, especially in such a beautiful and peaceful place, made it all the more special.”

Jean Paul Gaultier x Crocs is happening

Yes, you read that correctly. Following in the footsteps of Simone Rocha and Balenciaga, today Crocs announced it would be teaming up with legendary French fashion label Jean Paul Gaultier.

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Courtesy of Crocs
Jean Paul Gaultier x Crocs Bae Clog

The collection will take inspiration from the house's most recognisable designs, such as the iconic corset and cone bra made famous by Madonna and Gaultier's signature safety pin motif. We've got no further details at this stage, but the collection will be available to shop in August, so there's not too long to wait. Stay tuned...

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Courtesy of Crocs
Jean Paul Gaultier x Crocs Classic Clog

Flip-flops top the Q2 Lyst Index

It feels like we’ve been saying it for months, but shopping platform Lyst’s quarterly report (released today) has confirmed that flip-flops are indeed summer's biggest must-have item. The Row’s £670 Dune pair, which have been sported by everyone from Jonathan Bailey to Lori Harvey, came in at the number one slot to be crowned the quarter's "hottest product".

london, england june 16: (l r) mahershala ali, jonathan bailey and rupert friend attend the jurassic world rebirth photocall at the corinthia hotel on june 16, 2025 in london, england. (photo by gareth cattermole/getty images)pinterest
Gareth Cattermole
Jonathan Bailey wearing The Row’s Dune flip-flops last month

To compile the results, Lyst analyses the online shopping behaviour of more than 160 million shoppers — and the appetite for toe-baring shoes doesn’t stop there. 6 of this quarter's 10 hottest products are footwear, including Ancient Greek Sandals Iro jelly shoes and the Vibram FiveFinger V-Soul. Who would have thought feet would become so fashionable?

Other top ranking products include Adidas’ three-stripe sport shorts, Miu Miu’s boat shoes and Isabel Marant’s wedge trainers. See the full list of top brands and products here.

Topshop's big comeback

It seems the Topshop renaissance is almost upon us. Last week, the brand announced it would be making its return to the runway after almost a decade — but not as a part of London Fashion Week, as it once was. Both Topshop and Topman will present a ‘See Now, Buy Now’ show in August, which will be open to the public at a “landmark London location”. Final details are to come, but in an even more nostalgic move, the brand are running an open casting call in collaboration with Wilhelmina Models — meaning you can apply to walk in the show. Britain's Next Top Model, anyone?

As if we weren’t already on the edge of our seats, today the former high-street favourite has teased an upcoming partnership with Cara Delevigne, naming her as the “face of its bold new era”. A curated 30-piece edit will be available exclusively on topshop.com from 16 August, and will feature sharp tailoring and statement outerwear, alongside reviving Millennial staples such as the Joni and Jamie jeans (IYKYK).

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Courtesy of Topshop
A teaser from Cara Delevigne's upcoming Autumn/Winter 2025 collection

Cara Delevingne said: "As a London girl, Topshop was the place where fashion felt fun, fearless, and full of possibilities. Coming back to Topshop now is more than a return – it’s about starting something new. This collection is about owning your style, your story, and feeling empowered to express that every day."

Cara has a long history with Topshop — she first made an appearance in a film for Kate Moss's 2010 collection, and later became the global face of the brand herself in 2014. She was a runway regular for Topshop Unique, opening and closing the London Fashion Week show in 2014 to coincide with her campaign (which also featured an appearance from Hailey Bieber, then Baldwin).

london, england september 14: cara delevingne walks the runway at the topshop unique show during london fashion week spring summer 2015 on september 14, 2014 in london, england. (photo by anthony harvey/getty images)pinterest
Anthony Harvey//Getty Images
Cara Delevigne walking for Topshop Unique in 2014

In this full circle moment, the pair have big plans for the future. Another larger capsule collection is reportedly already in development for the 2026/27 season, and will be built around a shared vision of a sustainable, inclusive, and forward-thinking approach to fashion, with a focus on quality materials and design (which old Topshop was renowned for).

“Cara is the perfect embodiment of the Topshop spirit—bold, creative, and unapologetically herself,” said Michelle Wilson, Topshop Managing Director. “This partnership is more than a campaign; it’s a statement of intent as we reintroduce Topshop to the world. We’re bringing together cultural relevance, design credibility, and a new energy that speaks to how people want to dress today.”