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15 best niacinamide serums in 2026 – tried and tested
Say it with me "Ni-A-Cin-A-Mide"

If you’re on the hunt for a serum that will regulate excess oil, reduce the appearance of pores, support your skin barrier and brighten your complexion (I mean, aren’t we all), niacinamide deserves a spot in your skincare routine.
My skincare cupboard is packed with a whole host of silky serums – be it PDRN for getting a glow, hyaluronic acid for moisturising and retinol for targeting fine lines – but niacinamide has become my go-to, especially as a girly with combination skin who needs just as much oil control as I do hydration.
You could say this ingredient is a bit of a show off. So if you're thinking about adding a little niacinamide to your skincare shelfie (and I highly suggest you do) I have collated the ultimate edit of the best serums you can buy – whether you have acne-prone, sensitive or dehydrated skin. Plus, hear it from the experts on all the FAQs you want answered.
Best niacinamide serums, at a glance
What is niacinamide?
Let's get down to the details, what actually is niacinamide? "Niacinamide is a water-soluble form of vitamin B3, which has a wide range of excellent benefits for the skin" explains Dr Sommerlad.
It's most commonly used in serums and can be found in percentages of 4%, 10% and 20%. "It is generally very well tolerated by all skin types however, I would always suggest using a lower percentage as a leave-on product if you have never tried it before" says Sommerlad.
What does niacinamide do to the skin?
Turns out, niacinamide serum does quite a lot. “Firstly, it can help treat acne by balancing oil production, reducing inflammation and helping even out skin tone imbalance,” says Dr Mary Sommerlad, Consultant Dermatologist for the online dermatology platform, Dermatica. “It can also help those with eczema as it supports the skin barrier, boosts hydration and has anti-inflammatory properties,” she adds. These properties also make it a stellar ingredient to use if you suffer from acne or rosacea.
Niacinamide is also a soothing ingredient, so if you use acids or retinol in your skincare routine, it will help make your skin more tolerable to the exfoliants. Otherwise, you’ll find niacinamide is a great ingredient if you’re interested in a little more hydration; it helps enhance the hydrating properties of humectants (think: hyaluronic acid) by preventing moisture evaporation from the skin.
What percentage of niacinamide is best?
Everyone can benefit from niacinamide, though the percentage you opt for should depend on your skin type. If you’re new to the ingredient or have sensitive skin, it’s best to start at a lower dose of 2-5% (Beauty of Joseon, Propolis + Niacinamide). Those with oily, combination or acne-prone skin looking to reduce shine and enlarged pores would benefit from a 5-10% dose (Anua, Niacinamide 10% + TXA 4% Serum). And those very experienced users can try a high dose of 15-20% (Paula’s Choice, Niacinamide 20% Treatment).
Intrigued to know more? Below find the best niacinamide serums worth a spot in your routine.
Clare Stephenson is the Senior Fashion and Beauty E-commerce Writer for Cosmopolitan, ELLE and Harper’s Bazaar. She has been an e-commerce writer since 2022, creating matter-of-fact reviews and shopping pages filled with her favourite products for every budget and need – whether that’s a glow-giving foundation, a high-tech LED face mask or the perfect wear-with-everything blazer.
Alongside writing, Clare loves to be in front of the camera creating shopping content, putting viral products to the test to see which ones are truly worth the hype. Through her work, she has interviewed leading dermatologists, makeup artists and industry experts to bring readers trusted advice and product recommendations.
Clare has contributed to titles across the Hearst UK portfolio, including Women’s Health, Good Housekeeping, Red and Prima. Prior to joining Hearst, she earned a BA in Multimedia Journalism from Bournemouth University, focusing her studies on magazines and editorial. She later worked as an editorial assistant at Voir Fashion Magazine, covering events including Fashion Week and interviewing notable brand founders.
Outside of work? You can find Clare strolling through London’s Columbia Road Market, pouring her fourth coffee of the day or heading to a Pilates class.
Follow Clare on Instagram @clarefrancesstephenson.

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