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15 best niacinamide serums in 2026 – tried and tested

Say it with me "Ni-A-Cin-A-Mide"

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best niacinamide serums
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If you’re on the hunt for a serum that will regulate excess oil, reduce the appearance of pores, support your skin barrier and brighten your complexion (I mean, aren’t we all), niacinamide deserves a spot in your skincare routine.

My skincare cupboard is packed with a whole host of silky serums – be it PDRN for getting a glow, hyaluronic acid for moisturising and retinol for targeting fine lines – but niacinamide has become my go-to, especially as a girly with combination skin who needs just as much oil control as I do hydration.

You could say this ingredient is a bit of a show off. So if you're thinking about adding a little niacinamide to your skincare shelfie (and I highly suggest you do) I have collated the ultimate edit of the best serums you can buy – whether you have acne-prone, sensitive or dehydrated skin. Plus, hear it from the experts on all the FAQs you want answered.

Best niacinamide serums, at a glance


What is niacinamide?

Let's get down to the details, what actually is niacinamide? "Niacinamide is a water-soluble form of vitamin B3, which has a wide range of excellent benefits for the skin" explains Dr Sommerlad.

It's most commonly used in serums and can be found in percentages of 4%, 10% and 20%. "It is generally very well tolerated by all skin types however, I would always suggest using a lower percentage as a leave-on product if you have never tried it before" says Sommerlad.

What does niacinamide do to the skin?

Turns out, niacinamide serum does quite a lot. “Firstly, it can help treat acne by balancing oil production, reducing inflammation and helping even out skin tone imbalance,” says Dr Mary Sommerlad, Consultant Dermatologist for the online dermatology platform, Dermatica. “It can also help those with eczema as it supports the skin barrier, boosts hydration and has anti-inflammatory properties,” she adds. These properties also make it a stellar ingredient to use if you suffer from acne or rosacea.

Niacinamide is also a soothing ingredient, so if you use acids or retinol in your skincare routine, it will help make your skin more tolerable to the exfoliants. Otherwise, you’ll find niacinamide is a great ingredient if you’re interested in a little more hydration; it helps enhance the hydrating properties of humectants (think: hyaluronic acid) by preventing moisture evaporation from the skin.

What percentage of niacinamide is best?

Everyone can benefit from niacinamide, though the percentage you opt for should depend on your skin type. If you’re new to the ingredient or have sensitive skin, it’s best to start at a lower dose of 2-5% (Beauty of Joseon, Propolis + Niacinamide). Those with oily, combination or acne-prone skin looking to reduce shine and enlarged pores would benefit from a 5-10% dose (Anua, Niacinamide 10% + TXA 4% Serum). And those very experienced users can try a high dose of 15-20% (Paula’s Choice, Niacinamide 20% Treatment).

Intrigued to know more? Below find the best niacinamide serums worth a spot in your routine.

1
Best niacinamide serum overall

Anua Niacinamide 10% + TXA 4% Serum

Niacinamide 10% + TXA 4% Serum
1
Best niacinamide serum overall

Anua Niacinamide 10% + TXA 4% Serum

Now 20% Off

Pros

  • Brightens and fades dark spots while deeply hydrating the skin
  • It's lightweight and fast absorbing
  • It leaves a glowy, dewy sheen

Cons

  • It can feel slightly tacky if too much is applied

Anua’s niacinamide serum is a brilliant all-rounder. Offering 10% niacinamide, this silky-serum is one to consider if you have oily/acne-prone skin, you’ve tried the ingredient before and you also want something that’s going to deliver soothed, glossy skin.

It has a slightly gelatinous texture, as opposed to watery, that leaves my skin looking super dewy and hydrated instantly. It dries without turning sticky or pilling with my moisturiser, and keeps my skin feeling hydrated throughout the day. Thanks to the niacinamide as well as TXA (tranexamic acid) its done a stellar job as fading discolouration, reducing the appearance of enlarged pores and blackheads and making my complexion look more unified and smooth.

I also love the juicy, pink colour of the serum that looks cute displayed on my bathroom sink.

Glowing customer review: “I’m on my fourth bottle in a row right now. It has made my skin tone look so much more even and brighter. It has helped with dullness and my skin just feels so clean when I put it on.”

Key Specifications:

Who's it best for?Dull, dry skin
Strength:10%
Other ingredients:Tranexamic acid and arbutin to fade discolouration

Clare testing Anua’s Niacinamide 10% + TXA 4% Serum

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2
Best niacinamide serum for barrier support

Aroma Zone Niacinamide 10%, Copper & Zinc Serum

Niacinamide 10%, Copper & Zinc Serum
2
Best niacinamide serum for barrier support

Aroma Zone Niacinamide 10%, Copper & Zinc Serum

Pros

  • Looks after and strengthens the skin barrier while reducing shine and the appearance of pores
  • Lightweight and hydrating consistency
  • Affordable

Cons

  • Accessibility to shop is fairly limited

If you haven’t heard of Aroma Zone, get to know. The French brand is known for its affordable yet highly-effective skincare that genuinely gets the job done. This niacinamide serum was one of the first products I tried and I’m yet to look back. It feels lightweight and refreshing to apply, and is packed with the right ingredients to not only control shine and my over-enthusiastic pores, but to keep my skin barrier hydrated – which is still vital if you have oily skin.

There’s a generous 10% dose of niacinamide, so it’s a great option for those with oily or acne-prone skin types, though the added zinc, copper and hyaluronic acid ensures your skin stays comfortable, soothed and free from irritation. Since using, I’ve noticed my complexion looks far more unified and smoother, plus the reduction of sebum means my makeup lasts longer in this heat. Winning.

Glowing customer review: “It evens out skin tone, tightens pores, and regulates sebum production. Very happy with this serum.”

Key Specifications:

Who’s it best for?Those with oily skin who need barrier support
Strength:10%
Other ingredients:Copper, zinc, hyaluronic acid

Clare testing Glow Recipe’s Watermelon Glow Niacinamide Dew Drops

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3
Best niacinamide serum for redness

Medik8 Niacinamide Peptides

Niacinamide Peptides
3
Best niacinamide serum for redness

Medik8 Niacinamide Peptides

Pros

  • Contains a potent 10% niacinamide to help oil control, redness and pores
  • Regulates sebum production and congestion
  • Lightweight and fragrance-free

Cons

  • It takes consistent use to notice results
  • Can slightly pill under makeup

Medik8’s serum blends two of the most popular skincare ingredients going: niacinamide and peptides. While 10% niacinamide is celebrated for its anti-inflammatory benefits (which is especially useful if you’re prone to redness) the added peptides support the overall skin’s appearance and resilience, resulting in plumper, smoother and more hydrated skin.

You have to stay loyal to this formula to see results, but stick to it and over time you’ll notice a calmer and more unified complexion. In terms of use, I would also suggest using it in your evening routine; too much product can slightly pill under makeup.

Glowing customer review: The new Niacinamide Peptides serum feels very hydrating and soothing to the skin. I’ve only had it for a week but I can say that I love the consistency of the serum. And I saw some benefits in terms of hydration and plumpness leaving my skin with a nice glow.”

Key Specifications:

Who's it best for?Those looking to calm inflammation and redness
Strength:10%
Other ingredients:Peptides (enhance skin cell renewal), NAG (gently exfoliates), hyaluronic acid (hydration), zinc (control sebum)

Clare testing the Medik8 Niacinamide Peptides

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4
Best niacinamide serum for post-acne marks

Beauty of Joseon Glow Serum Propolis Niacinamide

Glow Serum Propolis Niacinamide
4
Best niacinamide serum for post-acne marks

Beauty of Joseon Glow Serum Propolis Niacinamide

Now 15% Off

Pros

  • Instantly hydrates and delivers a glow
  • Helps to regulate oil and boost radiance
  • It's affordable

Cons

  • Texture can feel a little tacky if too much is applied

As a beauty writer who loves K-Beauty, I can tell you that Beauty of Joseon’s serum (a.k.a., one of the leading Korean skincare brands) is all about making your skin juicy, clear and hydrated.

I use it every morning and night sandwiched between my vitamin C/retinol and moisturiser, and it has helped even my skin tone and brighten. It’s also very lightweight, so it’s the perfect prep for my makeup.

Glowing customer review: “I LOVE THIS. It is the best serum I have ever used, I can immediately feel a difference in my skin, it feels clearer and more moisturised and I will 100% be repurchasing this product.”

Key Specifications:

Who's it best for?Sensitive, dehydrated skin
Strength:2%
Other ingredients:60% propolis to nourish, 0.5% BHA to brighten

Clare testing Beauty of Joseon’s Glow Serum Propolis Niacinamide

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5
Best niacinamide serum for glow

Watermelon Glow Niacinamide Dew Drops

Watermelon Glow Niacinamide Dew Drops
5
Best niacinamide serum for glow

Watermelon Glow Niacinamide Dew Drops

Credit: Courtesy of brand

Pros

  • Can be mixed with foundation or moisturiser to enhance glow
  • Refines texture and smooths pores
  • Large bottle (40ml) which lasts

Cons

  • May love or hate the watermelon scent
  • Can feel slightly tacky on the skin

Not just a pretty face, this Insta-worthy serum has an impressive ingredients line up. Inspired by South Korean skin care, the formula is designed to give you an intense glow instantly, whilst niacinamide works to brighten the complexion over time.

Glowing customer review: “Beautiful texture, lovely light natural fragrance – but most importantly gives me the dewy look which is my go to for skincare. Def want to try more from this brand.”

Key Specifications:

Who's it best for?Dull, dehydrated skin
Strength:Not specified
Other ingredients:Hyaluronic acid and watermelon extract to hydrate and soothe
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Clare testing Aroma Zone’s serum

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6
Best niacinamide serum for sensitive skin

Glossier Super Pure serum

Glossier Super Pure serum
6
Best niacinamide serum for sensitive skin

Glossier Super Pure serum

Credit: Courtesy of brand

Pros

  • Zinc helps to smooth texture and the appearance of pores
  • Helps to reduce redness
  • Lightweight formula instantly sinks into the skin

Cons

  • Contains a smaller percentage of niacinamide compared to other formulas

Formulated with 5% niacinamide, Glossier's offering is a little more gentle than most, making it a better option for people with sensitised skin or dry complexions. Along with niacinamide, it also contains Zinc PCA, to help decongest pores without being overly drying.

Glowing customer review: “I’ve lost count of how many times I bought this product but my extremely sensitive skin LOVES this product and is has strengthened my skin barrier! I feel it has really helped even out my skin texture.”

Key Specifications:

Who's it best for?Sensitive, blemish-prone
Strength:5%
Other ingredients:Zinc PCA to help decongest pores

Clare testing Glossier’s Super Pure serum

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7
Best niacinamide serum for pigmentation

Discoloration Defense Corrective Serum

Discoloration Defense Corrective Serum
7
Best niacinamide serum for pigmentation

Discoloration Defense Corrective Serum

Credit: Courtesy of brand

Pros

  • Powerhouse for fading acne marks and discolouration
  • Contains tranexamic acid to manage pigmentation and promote an even skin tone
  • Contains 5% hepes, a chemical exfoliant, to slough away dead skin cells

Cons

  • 💰💰

With a whole powerhouse of incredible ingredients, this serum has been clinically proven to minimise the appearance of skin discolouration.

Yes, it has 5% niacinamide for brightening and minimising pores, but it also has 8% Tranexamic Acid which has anti-inflammatory properties to soothe the skin.

Glowing customer review: “I have been using this Discolouration Defense Serum for a few months. It’s very hydrating and definitely works. My dark spot marks have completely gone within three months. I’m super impressed and over the moon.”

Key Specifications:

Who's it best for?Mature skin, discolouration
Strength:5%
Other ingredients:5% hepes, a chemical exfoliant

Clare trying the SkinCeuticals Discoloration Defense Corrective Serum

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8
Best niacinamide serum on a budget

The Ordinary Niacinamide 10% + Zinc 1%

Niacinamide 10% + Zinc 1%
8
Best niacinamide serum on a budget

The Ordinary Niacinamide 10% + Zinc 1%

Credit: courtesy of brand

Pros

  • Improves the appearance of pores
  • Smooths texture and pigmentation
  • Affordable
  • Most skin types get along with it, even the sensitive souls

Cons

  • Can pill when combined with other skincare products

The OG of niacinamide serums, you could argue that The Ordinary made this relatively unheard of ingredient, an in-demand elixir for anyone looking to overhaul their complexion. With 10% niacinamide and 1% Zinc PCA, it will certainly keep sebum under control and minimise breakouts.

Glowing customer review: “I struggle with acne around my period and in my T-Zone, but my skin is dry everywhere else. I use a few different products from this brand but this is by far the best out of all the products I’ve used. Completely changed the texture of my skin. I no longer have forehead bumps or flaky skin around my cheeks.”

Key Specifications:

Who's it best for?Blemish-prone skin
Strength:10%
Other ingredients:1% zinc PCA to clear clogged pores
9
Best niacinamide serum for hydration

Niacinamide Serum

Niacinamide Serum
9
Best niacinamide serum for hydration

Niacinamide Serum

Credit: courtesy of brand

Pros

  • Formulated with hyaluronic acid to keep the skin hydrated
  • Simple ingredients list, making it a good choice for sensitive skin
  • Minimises the appearance of pores
  • Affordable

Cons

  • The dispenser can sometimes lead to spilling

This is one of the best niacinamide serums on a budget. The £10 serum contains 10% Niacinamide to reduce excess oil, blemishes and redness, along with 1% hyaluronic acid, to deliver hydration to the skin and keep it from getting dry or tight.

Glowing customer review: “I love this serum. It’s very silky but absorbs very well onto the skin. I like to use it before the retinol serum at night. But when I use it twice a day I can see the brightening effect. Very gentle.”

Key Specifications:

Who's it best for?Dry, dull skin
Strength:10%
Other ingredients:Salicylic acid, LHA and glycolic acid to unclog pores and smooth texture
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10
Best niacinamide serum for dull skin

Brightening Serum

Brightening Serum
10
Best niacinamide serum for dull skin

Brightening Serum

Credit: courtesy of brand

Pros

  • Contains tri-ceramides to hydrate and protect the skin barrier
  • Promotes a brighter and more unified complexion
  • Lightweight formula instantly sinks into the skin
  • Affordable

Cons

  • Contains a smaller percentage of niacinamide compared to other formulas

Yes, this beauty contains our favourite ingredient, niacinamide, but that's just the tip of the iceberg: it's also packed with hyaluronic acid to hydrate and a blend of skin-barrier boosting tri-ceramide complexes.

It's a brilliant all-rounder for brighter, hydrated skin. Oh, and did I mention it's also oil-free, non-comedogenic, alcohol-free, fragrance-free, vegan and cruelty-free.

Glowing customer review: “I damaged my skin barrier way back from using prescription retinol. My skin is so tight and everything I use just stings my face. Bought this to heal my skin barrier. It worked!”

Key Specifications:

Who's it best for?Dull, dry skin
Strength:Not specified
Other ingredients:Hyaluronic acid and ceramides to condition and hydrate
11
Best niacinamide serum for oily skin

Naturium Niacinamide Serum 12% Plus Zinc 2%

Niacinamide Serum 12% Plus Zinc 2%
11
Best niacinamide serum for oily skin

Naturium Niacinamide Serum 12% Plus Zinc 2%

Credit: Courtesy of brand

Pros

  • Contains a high percentage of niacinamide to balance sebum production
  • Zinc helps to minimise pores and refine texture
  • Gel-like texture feels refreshing on the skin
  • Affordable

Cons

  • Some may experience an initial purge after use

It's hard not to be a Naturium fan-girl tbh, with affordable price points, quality ingredients and beaut packaging, the brand has fast become a go-to on the Cosmopolitan beauty desk.

Of course, this serum is no exception, with a whopping 12% niacinamide, plus 2% zinc, this minimises pores and helps to smooth the skin, whilst balancing oil production – win, win.

Glowing customer review: “Using this in tandem with the Vitamin C Complex Serum. It has brightened my skin to the point that I really am shocked and pleasantly surprised. The size of my pores looks a little smaller, I suppose, but the biggest payoff is the evening and brightening of my skin. Just beautiful.”

Key Specifications:

Who's it best for?Oily skin
Strength:12%
Other ingredients:2% zinc to help purify the skin
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12
Best niacinamide booster serum

Simple Booster Serum 10% Niacinamide

Booster Serum 10% Niacinamide
12
Best niacinamide booster serum

Simple Booster Serum 10% Niacinamide

Credit: Courtesy of brand

Pros

  • Gentle formula, making it a great choice for all skin types
  • Hydrates and nourishes the skin
  • Helps to improve texture and post-acne marks
  • Affordable

Cons

  • The gentle formula may not be effective on some skin types

A simple (sorry) way to introduce niacinamide into your routine is to use this Booster Serum, which also contains vitamin B5 to protect and hydrate the skin barrier.

At the same time, the star ingredient controls sebum production and reduces enlarged pores. Apply directly onto the skin or dispense a few drops into your favourite moisturiser.

Glowing customer review: “I have really sensitive skin but have found this works really well for me. I use it in the evenings with Simple Hyaluronic Acid and feel it has improved my skin’s look and texture.”

Key Specifications:

Who's it best for?Everyone!
Strength:10%
Other ingredients:Vitamin B5 to hydrate and keep the skin soft
13
Best niacinamide serum for acne-prone skin

Effaclar Serum for Blemish-Prone Skin

Effaclar Serum for Blemish-Prone Skin
13
Best niacinamide serum for acne-prone skin

Effaclar Serum for Blemish-Prone Skin

Credit: Courtesy of brand

Pros

  • Targets post-acne scars and marks
  • Regulates sebum production, minimising blemishes
  • Suitable for oily skin types

Cons

  • 💰
  • May be too potent for sensitive skin types

There's a reason why La Roche Posay is always a go-to for great skincare. Not only does this serum contain niacinamide, but it's also packed with salicylic acid, LHA and glycolic acid, making it the perfect formula for decongesting pores and preventing future breakouts.

Glowing customer review: “I love this serum. It has really helped my blemish prone skin and leaves my skin feeling so good afterwards.”

Key Specifications:

Who's it best for?Oily, acne-prone skin
Strength:Not specified
Other ingredients:Salicylic acid, LHA and glycolic acid to unclog pores and smooth texture
Headshot of Clare Stephenson
Clare Stephenson
Senior Fashion & Beauty E-commerce Writer

Clare Stephenson is the Senior Fashion and Beauty E-commerce Writer for Cosmopolitan, ELLE and Harper’s Bazaar. She has been an e-commerce writer since 2022, creating matter-of-fact reviews and shopping pages filled with her favourite products for every budget and need – whether that’s a glow-giving foundation, a high-tech LED face mask or the perfect wear-with-everything blazer.

Alongside writing, Clare loves to be in front of the camera creating shopping content, putting viral products to the test to see which ones are truly worth the hype. Through her work, she has interviewed leading dermatologists, makeup artists and industry experts to bring readers trusted advice and product recommendations.
Clare has contributed to titles across the Hearst UK portfolio, including Women’s Health, Good Housekeeping, Red and Prima. Prior to joining Hearst, she earned a BA in Multimedia Journalism from Bournemouth University, focusing her studies on magazines and editorial. She later worked as an editorial assistant at Voir Fashion Magazine, covering events including Fashion Week and interviewing notable brand founders.
Outside of work? You can find Clare strolling through London’s Columbia Road Market, pouring her fourth coffee of the day or heading to a Pilates class.

Follow Clare on Instagram @clarefrancesstephenson

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