The 12 Best Phlur Fragrances, From Powdery Florals to Woodsy Perfumes, According to Our Editors
We tried all the scents from #PerfumeTok's favorite brand.
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If you spend as much time scrolling #PerfumeTok as I do, there's a good chance you've heard of Phlur. Ever since the astronomical success of its Missing Person perfume in 2022, the brand has released over a dozen buzzy new scents. That's why our editors have embarked on a near-impossible task: narrowing the brand's extensive collection down to just the 12 best Phlur fragrances (so far).
With each launch, Phlur seems to spark a flurry of conversation: from Strawberry Letter, which helped reignite our obsession with fruity perfumes, to Vanilla Skin, which seems to be the internet's favorite body mist. The brand's fragrances span nearly every category, including delicate florals, sunny citruses, smokey woods, and beyond—so there's something to please every perfume palate. Best of all, every single scent is under $100, with body mists starting at $25 (our wallets are shaking).
our top picks for the best Phlur perfumes of 2025:
Not sure where to start? Don't sweat: our editors smell-tested Phlur's entire scent collection. After many spritzes, these are the 12 Phlur perfumes that are worth the hype.
In my opinion, Father Figure is Phlur's magnum opus. Its balanced blend of green fig, dewy florals and cozy sandalwood works for literally every season, occasion, and time of day. It's clean and fresh but not too fresh, courtesy of some powdery iris notes that give it a lived-in quality.
Not only is this my favorite Phlur fragrance, but it’s one of my favorite fragrances of all time. I have at least 40 full bottles of perfumes in my collection, but I’ve almost gone through the entire bottle of Father Figure in less than two years. I don’t have a signature scent, but this comes pretty damn close.
- Key notes: Fig, water lily, iris, orris root, sandalwood, vanilla
- Sizes: 0.32 fl oz for $32, 1.7 fl oz for $99
Glowing customer review: "One of the bests fragrances I’ve ever owned. Fresh, clean and soft all at the same time. This one is magic."
This Cosmo Clean Beauty Award-winning body mist was one of the best things to come out of #PerfumeTok's vanilla craze this year, so it's no wonder that it's often selling out. It's a sophisticated, airy kind of vanilla, balanced with spicy pink pepper and rich woods that make it stand out among its cupcake-y counterparts. We suggest pairing Vanilla Skin with Somebody Wood to complement its slightly smoky base notes of sandalwood and agarwood (AKA oud), but it works with just about any scent in Phlur's repertoire.
Following its viral success, Phlur also released an eau de parfum version of Vanilla Skin. But since the longevity of the body mist is already pretty impressive, you don’t *necessarily* need to splurge on the EDP (although you might want to; they make for a divine layering combo).
- Key notes: Pink pepper, jasmine petals, vanilla, benzoin, agarwood
- Sizes: 3 fl oz for $25, 8 fl oz for $38
Glowing customer review: "This is everything it’s hyped to be, and then some. The peppery layer over the vanilla is the combination I didn’t know I needed. It’s so rich and complexly layered that it feels insulting to loop this in with other vanilla fragrances."
"Skin scents," or fragrances that mimic the smell of skin, are still having a major moment in the fragrance world—and that's due in part to this popular perfume. Missing Person launched Phlur to its viral status in 2022 with its sensual notes of jasmine, musk, and blonde woods that are meant to evoke the lingering smell of a lover's skin on sheets. Years later, it remains our editors' favorite subtle perfume because its intimate scent stands the test of time.
- Key notes: Skin musk, sandalwood, jasmine, bergamot, blonde wood
- Sizes: 0.32 fl oz for $32, 1.7 fl oz for $99, 3.4 fl oz for $139
Glowing customer review: "It smells like fresh laundry, skin, and the smell of being held against the person you love. It’s really subtle but lasts a long time."
I'm calling it: this body spray will be TikTok's next viral obsession. Fruity notes are having their moment in the sun, and Peach Skin is a photorealistic peach scent that's genuinely mouthwatering, with a hint of fresh florals wafting in the background. Even though I'm not the biggest fan of syrupy-sweet scents, this mist managed to win me over since it's rich and nectar-y quality without smelling artificial.
- Key notes: Peach, plum, jasmine, freesia, sheer amber
- Sizes: 3 fl oz for $25, 8 fl oz for $38
Glowing customer review: "This is a great fruity scent, it is not too sweet yet still juicy. I usually shy away from fruit-forward scents but this one nails the perfect balance."
I don't want to hear one more comment about how rose perfumes are for grandmas. The controversial floral note can be fresh, sexy, and totally modern—and Rose Whip is a shining example.
"I'm a floral girlie and Phlur's Rose Whip is one of my go-to's for a sultry, sophisticated vibe," says commerce editor Anvita Reddy. "Think: date night, dinner parties, or an upscale event. It has depth with musk, cashmere wood, and amber notes. Because of its warmer base, it's one of those scents I can extend into the fall and winter, too."
- Key notes: Pink pepper, black currant, rose, nutmeg, cashmere wood
- Sizes: 0.32 fl oz for $32, 1.7 fl oz for $99
Glowing customer review: "Rose Whip is not your average soft, girly rose—it’s a bold, edgy twist on a floral classic. The opening has a fresh yet slightly spicy rose note, which quickly deepened by a creamy vanilla and leather undertone that adds sexiness and warmth."
Dragon Fruit literally smells like the color pink: it's flirty and bright, with a melange of juicy watermelon, ripe pineapple, and delicate peony. It was named one of our editors' favorite fruity scents since it's impressively long-lasting and reminds us of body sprays from our teen years. Seriously: one whiff of this mist and I'm immediately transported to the shopping mall in my hometown. Call it nostalgia in a bottle.
- Key notes: Pineapple, watermelon, dragonfruit, peony, plum blossom
- Sizes: 3 fl oz for $25, 8 fl oz for $38
Glowing customer review: "It’s so juicy and sexy. Imagine ur favorite body spray as a little girl, then make it grown and sexy. Lux and sweet. Makes the mouth water."
"Tangerine Boy is one that I reach for every summer," says deputy commerce editor Heath Owens. "The bright citrus punch is balanced out with a warm and spicy base for a truly unisex expression (not that every fragrance isn’t for anyone, but I digress). It wears well both day and night — spritz it on before lounging poolside or wear it as an effervescent top layer to add some spice in the evening. Pairs well with silk scarves, printed dresses, and colorful cocktails."
- Key notes: Lemon, ginger, tangerine, black pepper, moss
- Sizes: 0.32 fl oz for $32, 1.7 fl oz for $99
Glowing customer review: "This smell is so fresh and clean. It smells like real tangerines! Makes me think of summer and tropical vacations every time I wear it!"
Finally, a coconut body spray that doesn't smell like straight-up sunscreen. Coconut Skin is a warmer, sultrier take on a tropical scent profile, with heady jasmine and salted amber that makes it smell like sun-kissed skin. Plus, the green palm leaf note keeps it from being too sweet. It's what I imagine the the lobby of an upscale beach resort might smell like (specifically the ones with private cabanas and cucumber water), making it the perfect companion for your next island getaway.
- Key notes: Palm leaf, caramel gelato, coconut, jasmine absolute sambac, liquid sandalwood, salted amber
- Sizes: 3 fl oz for $25, 8 fl oz for $38
Glowing customer review: "I normally hate how most coconut fragrances smell so artificial and are nauseating, but this scent is perfect! Light, energetic and fresh. Definitely great addition to layer into you fave scents."
We're no strangers to the strawberry perfume trend—but Strawberry Letter is one of our favorites. Why, you ask? It's ripe with fruit-forward notes like strawberry (of course), plum nectar, and cassis leaves, with a rich, earthy dry down that gives it a cool-girl edge..
"Strawberry Letter gives me serious y2-k nostalgia without smelling like a cheap body spray from the mall," adds commerce editor Sarah Maberry. "It's the type of sweet, fruity scent that I imagine Elle Woods and Regina George wearing."
- Key notes: Cassis, strawberry, plum nectar, apple blossom, earthy woods
- Sizes: 0.32 fl oz for $32, 1.7 fl oz for $99
Glowing customer review: "I love this scent so much!! It smells like fresh summer strawberries without smelling like chemicals."
Think of Soft Spot as Missing Person’s elegant older sister who’s a total homebody. Where Missing Person is a little spicier and sharper, Soft Spot is, well, softer with warm and fuzzy notes of jasmine and vanilla orchid.
I actually love wearing this scent to bed since it’s so comforting. To me, this is the perfume equivalent of a hug from a loved one after a long, stressful day, so it has a permanent spot in my scent rotation.
- Key notes: Freesia, jasmine, vanilla orchid, sandalwood, musk
- Sizes: 0.32 fl oz for $32, 1.7 fl oz for $99
Glowing customer review: "So softly sweet and comforting. It’s feminine and slightly powdery, with a hint of fruit. It warms and evolves very nicely on skin to a more settled, deep, comforting scent."
If you're a lover of woody, spicy vanillas (think Tom Ford's Tobacco Vanille or Maison Margiela's By the Fireplace), this body spray is totally up your alley. It's the quintessential cold-weather scent, pairing smokey-sweet vanilla with tonka bean, peru balsam, and incense—so don't worry, you won't smell like an ashtray. Although it's not listed, I also get a hefty dose of baking spices like clove and cinnamon. It's the strongest and longest-lasting of all the Phlur body mists (which is really saying something!), making it a steal for the price.
- Key notes: Cashmere vanilla, birch, incense, peru balsam, tonka bean
- Sizes: 3 fl oz for $25, 8 fl oz for $38
Glowing customer review: "The coolest girl at the bar is wearing this perfume when she walks past you on her way to smoke a marlboro gold. She meditates on the weekends and lights incense. She is you, you are her."
While Phlur is best known for gourmands and florals, its drier, woodsier blends are equally full bottle-worthy. Somebody Wood is a straightforward sandalwood and cedar fragrance with some warm amber and uplifting bergamot to give it depth and dimension. It kinda smells like being inside a sauna (in the best way), so it's no wonder that I find this perfume so soothing. Our editors even dubbed it our favorite woodsy vanilla scent since its warm-spicy notes smell like a “rich person’s living room,” according to a tester.
- Key notes: Bergamot, saffron, cedar, sandalwood, amber
- Sizes: 0.32 fl oz for $32, 1.7 fl oz for $99
Glowing customer review: "If you love a woodsy perfume this is definitely the one for you! This perfume is nice and strong... it honestly makes me feel very ethereal and sensual."
How to choose the best Phlur perfume for you:
Consider the format
Phlur offers perfumes, body mists, and a range of body care products like deodorants, shower gels, and lotions. Eau de parfums are pricier—but they boast stronger performance and better staying power. They also skew more sophisticated, with muskier and woodier scent profiles. Phlur body mists, on the other hand, feature more youthful and experimental scent profiles at a lower price point—though they're not quite as long-lasting.
Vanilla Skin is the only scent (for now!) that comes in both a body mist and perfume, but I predict the brand will release more twin scents in the future (Phlur, if you're reading this, I'm begging you to drop the Vanilla Smoke EDP!).
Find your scent family
While skin-like florals and vanillas might be Phlur's most viral offerings, the brand has a diverse range of fragrances from pretty much every scent family. Are you a gourmand girlie that loves smelling sweet and edible? Vanilla Skin and Strawberry Letter are totally worth a try. Prefer drier, more aromatic scents? Give Somebody Wood or Father Figure a sniff.
If you're looking to step out of your comfort zone, I recommend picking up a body mist or travel-sized spray so it's less of an investment. Or, grab a Phlur discovery set to sample your way through eight best-selling scents.
Why trust Cosmopolitan?
Lauren Gruber is an associate commerce editor at Cosmopolitan with years of experience researching and writing about all things beauty. An expert in the perfume space, she uses her knowledge of the history and science of fragrance to analyze the latest trends. For this article, she tested every single perfume and body mist available at Phlur to sniff out 12 top picks.
Lauren Gruber is a shopping editor at Hearst Magazines with more than five years of professional writing experience. She specializes in fragrance, beauty, fashion, and lifestyle content for Cosmopolitan, ELLE, Good Housekeeping, Esquire, and more. Before her time at Hearst, Lauren graduated from New York University and wrote for Shop TODAY, Entertainment Tonight, Self, V Magazine, L’Officiel, and more. When she’s not researching Prime Day deals or testing the latest perfume launches, you can find Lauren hanging out with her cat Serafina or flexing her AMC A-List membership at the movie theater.
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