I Tried Every Single Rare Beauty Product—These 7 Are Actually Worth the Hype
After testing the entire Rare Beauty range, these are team Cosmo’s favorites.

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Many celebrity beauty brands are yawn-worthy. (I said what I said!) However, Selena Gomez’s Rare Beauty has proved time and time again that it’s a key player in the beauty space. Nearly every launch goes viral on TikTok, and the brand’s MVPs consistently sell out. But beyond the makeup, the brand strikes a more meaningful note.
Shortly after Gomez launched Rare Beauty, The Rare Impact Fund followed. This global initiative supports mental health awareness and treatment. One percent of every purchase from the brand goes directly toward the fund, meaning you’re making an impact on others’ ability to receive mental health services every time you buy makeup.
It’s not difficult to support such a wonderful initiative when the entire Rare Beauty line can make you feel beautiful. The Cosmo team certainly has a short list of favorites, though. Below, discover our holy grails, hidden gems, and everyday must-haves from Rare Beauty.


Jayne Lemire is an executive assistant at Hearst Magazines. Prior to her work at Hearst, she was in book publishing and graduated from the University of Connecticut with a degree in political science. When she's not at her desk, you'll likely find her spending hours in TJ Maxx without buying anything or creating her 400th Spotify playlist.

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