"The year was 1993," Kim Kardashian wrote on her IG caption. "I’m wearing my mom's Alaïa dress and Revlon Rum Raisin lipstick thinking we were the coolest!" And honestly? She wasn't wrong. It’s giving '90s it-girl (especially that choker necklace). Apparently, Kim K's spontaneous throwback post unlocked a core memory for every Millennial (hi, it's me) and Gen X beauty lover, because the deep nude lipstick shade is already starting to sell out.
We're obsessed with the nostalgic '90s burgundy tone for fall. It pairs perfectly with black dresses like Kim's, fur jackets, brown monochromatic looks, animal print, and grungy smoky eyes. And while Kardashian’s Alaïa dress might be out of budget for most of us, luckily, the Revlon lippie is only $7.
We’re no strangers to iconic lipsitcks, from Charlotte Tilbury’s Pillow Talk to Clinique’s Black Honey, but very few shades are touted as universally flattering and affordable. Revlon’s Rum Raisin Lipstick was that shade. Long before social media existed, this drugstore lippie was everywhere in every it-girl's stash, reigning as a cult favorite for generations. Depending on your skin tone, Rum Raisin translates to a rosy-brown, a brick-toned brown, a plummy burgundy, or even a pinky nude—either way, it has range!
Originally part of Revlon's Super Lustrous Lipstick line, Rum Raisin delivers a creamy, opaque payoff with a subtle satin sheen. Revlon also released a glossy balm version of the shade that has a more sheer application with a glassy, high-shine finish. Prefer something long-lasting? The brand’s ColorStay Overtime Lipcolor dual-ended lippie has a similar shade called Everlasting Rum in a liquid lipstick format. For a true ’90s look, pair it with a contrasting, darker lip liner.
Anvita Reddy is a shopping editor at Hearst Magazines with more than five years of editorial experience. She covers beauty, fashion, home, and lifestyle content for brands including Cosmopolitan, ELLE, House Beautiful, Good Housekeeping, Country Living, and Harper’s BAZAAR. Previously, she was an assistant editor at PS Shopping, where she reported on beauty, home and kitchen, fashion, tech, travel, wellness, and lifestyle trends. When she’s not testing the latest skincare and makeup launches or hunting for under-the-radar deals, Anvita can be found binge-watching reality TV, renovating her first home, or honing her cooking skills.
