Keeks Reid
Beauty Director
Keeks Reid is the Beauty Director at Cosmopolitan UK. While she loves all things beauty, Keeks is a hair fanatic through and through. She started her career in beauty journalism in 2013 as editorial assistant at Blackhair and Hair magazines working her way to Acting Editor of Blackhair magazine at 23 years old. She spent much of her career working in trade hairdressing media at Hairdressers Journal, Salon International and the British Hairdressing Awards. Which is why she is a regular contributor to Cosmo's Curl Up franchise. Now, alongside her Cosmo work, she presents, creates content on social media and works with a range of beauty companies; from magazines and websites to beauty brands and salons.
- Topic Specialties
Latest from Keeks Reid

6 Bob Haircut Ideas for Thick Hair Textures—Plus How to Style the Short Look
According to a bob-wearing beauty editor.

The 8 Best Jasmine Perfumes of 2025, Tested and Reviewed by Cosmo Editors
From brands like Phlur, Jo Malone, Gucci, Byredo, and more.

Oud Perfumes are Trending, But Usually Expensive As Hell—We Found the Best Ones, Starting at $30
One spritz will make you feel so rich.

5 Ways to Style the Trending Scandi Bob Haircut, Straight From Copenhagen Fashion Week
From the streets of Copenhagen to your inspo board...

The Best Blush for Your Skin Tone, According to a Makeup Artist
Find the perf match for your cheeks, below.

Selena Gomez Launches Rare Beauty Perfume and It’s the Best Celebrity Fragrance We’ve Ever Smelled
We've been testing it for two months, here's our verdict.

The Wavy Bob Is Timeless and Low Maintenance: 11 Hairstyles to Suit Every Face Shape and Hair Texture
It's a style for all, trust me

