First there was the iconic case of Cara Delevingne, Ashley Benson and the sex bench, which to be quite honest I still think about daily. And now, Cara Delevingne has proven herself to be even more a sex-positive legend by announcing that she co-owns sex toy company Lora DiCarlo.

She has joined the company as co-owner and creative advisor. This apparently means she will be using "her voice and platform to inspire and encourage humans to embrace their sexuality with positivity and confidence, sharing their unified values of unapologetically celebrating sexual exploration and working to destigmatise sexuality."

Cara said the sex toy company's vision “represents so much of what I stand for – women-led, femme-focused, and pleasure inclusive" and that she is "so excited".

cara delevingne now owns a sex toy brandpinterest
Mike Rosenthal

Her role will also be to amplify the brand and she will have a hand in product development.

Lora DiCarlo is most known, in sex tech circles, for its toy Osé. The robotic massager designed for blended orgasms won the Innovation Award in Robotics from CES in 2019. The award was then taken away due to the products "obscene" nature, but was later reinstated.

Lora DiCarlo Osé 2

Lora DiCarlo Osé 2

£270

The toys are pretty expensive, ranging from £135 for a clitoral massager to £270 for the Osé 2.

Cara joins the seemingly ever-growing band of celebrities flogging sex toys. Lily Allen announced last month that she'd teamed up with clit sucker brand Womanizer to release her own take on their toy, The Liberty.

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Headshot of Paisley Gilmour
Paisley Gilmour
Former Sex & Relationships Editor

 Paisley is the former Sex and Relationships editor at Cosmopolitan UK. She covers everything from sex toys, how to masturbate and sex positions, to all things LGBTQ. She definitely reveals too much about her personal life on the Internet.