The 44 best jewellery brands: Stylish, affordable picks for every budget

Tilly Sveaas

Tilly Sveaas is the brand that brought the T-bar back before anyone else was paying attention — and the Lariat necklace is the piece that did it.

First introduced over five years ago, the Lariat's signature drop and T-bar fastening has since become one of the most referenced silhouettes in contemporary jewellery, with other brands following where Tilly led. It's a cult classic in the truest sense: a design that arrived before the trend, defined it and will outlast it.

The full Lariat range can be worn at different lengths or wrapped as a bracelet, which is the kind of versatility that justifies the investment. Beyond the Lariat, the wider edit — links, chains, pendants — mixes timeless and contemporary in a way that makes every piece feel like it's been in your wardrobe for years, even when it hasn't.

Best for: investment necklaces, timeless contemporary jewellery, T-bar styling

Keen to know more? Read our Fashion Writer's full review.

Daisy London

Daisy is the brand for statement earrings and rings that look like they came from somewhere considerably more expensive — and for jewellery cases that are the strongest gift option on this list if you want to give something that isn't technically jewellery but absolutely is.

The 18ct gold plate and sterling silver pieces have a sculptural quality that sits closer to fine jewellery than the price suggests, and the brand's commitment to pieces you genuinely never take off is evident in how they're made.

The x Away That Day collaboration, which just launched, is the most exciting thing the brand has done. Crafted in 18ct gold plate and sterling silver with red jasper, the collection blurs the line between jewellery and swimwear hardware — signature motifs run from drop earrings, hoops and necklaces through to bikini clasps in a way that feels intentional rather than branded. Designed to be worn in the sea, on a flight and to dinner without a second thought.

Best for: statement earrings, holiday jewellery, jewellery cases, waterproof pieces, gifting

Heavenly Londn

Heavenly London is a B Corp-certified brand that makes the ethics case without making it the whole personality — which is exactly how it should be done. The new collaboration with conscious fashion marketplace The FairGround, launching this week, reimagines the classic gold hoop in 14ct gold-plated silver with white or green cubic zirconia at £160. Clean, considered, and the kind of gift for someone who cares about what their jewellery is made from without wanting to be reminded of it every time they put it on.

Best for: sustainable gifting, everyday hoops, conscious jewellery shopping

Edge of Ember

Edge of Ember is where I go for birthstone jewellery that feels like a real gift rather than an afterthought. The new Deco collection covers all twelve birthstones in earring, necklace, ring and cuff form — garnet, amethyst, aquamarine, ruby, blue sapphire and more, all set in 18ct gold plate at £95 for the studs and up to £275 for the Pebble Locket. The snake chain necklaces and signet-style rings in the same collection make it the most cohesive birthstone gifting edit currently available. Personalised necklaces are the other strong suit — the kind of piece that photographs well and wears even better.

Best for: birthstone jewellery, personalised necklaces, gifting

Pilgrim

Pilgrim's new demi-fine line xDEA is the most considered sustainable jewellery launch of 2026. Designed by second-generation designer Dea Markvad in 100% recycled sterling silver plated with 14k gold, the debut HOMEBOUND collection splits into two permanent lines — Core, which covers architectural hoops, chains and everyday essentials, and Fashion, which introduces organic shapes and natural stones including red onyx and tiger eye. It doesn't follow the seasonal calendar, which is either the most sustainable thing a jewellery brand has done recently or the most Danish. Both, tbh.

Best for: sustainable jewellery, Scandinavian demi-fine, gifting, longevity pieces

Rachel Jackson

Rachel Jackson is the brand for jewellery with a reason behind it — and the Disco Ball necklace, re-released in support of Choose Love (the official charity partner of Harry Styles' global tour), is the most compelling reason to buy anything on this list right now. Originally a sell-out, the cult piece taps into the wider return to disco-inspired dressing with a polished, wearable take — and 100% of profits go to supporting displaced communities around the world. From £95, it's the piece that justifies itself twice over.

Best for: charity gifting, festival jewellery, disco-inspired pieces, summer accessories

Pandora

Pandora invented the charm bracelet as a personalisation vehicle and has never really been bettered at it — but the reason it's on this list in 2026 is the lab-grown diamond collection, which now publishes the carbon footprint of every stone alongside the traditional cut, colour, clarity and carat. Each diamond is grown using 100% renewable electricity and set in recycled silver and gold, generating around 90% less CO₂ than mined diamonds. For affordable pearls and occasion jewellery that overdelivers on presentation, the Essence line in sterling silver, 14k gold vermeil and cultured pearls is the one I keep coming back to.

Best for: charm bracelets, affordable pearls, sustainable fine jewellery, occasion gifting

Read our ecommerce editor's full Pandora jewellery review here.

Abbott Lyon

Abbott Lyon is the brand that proved affordable and tarnish-free aren't mutually exclusive. Based in Bath and launched in 2015, the collections are water, sweat and heat-resistant — which sounds like a small thing until you've ruined a piece that wasn't.

The personalisation offer is strong, the watch edit includes a Belgravia silhouette that references a certain Swiss watchmaker without the five-figure price tag, and the new Happy Hues collaboration with Carys Whittaker is the spring update the brand needed.

Pastel-hued watch faces, heart-shaped quartz huggie earrings in mint green and butter yellow, and a Multi Pastel Mini Hearts Necklace in 18k gold plating that layers effortlessly. Mood-lifting without being saccharine.

Best for: tarnish-free everyday jewellery, personalised pieces, affordable watches, gifting

Orelia

Orelia is the brand for anyone who wants jewellery that looks vintage-inspired and expensive but is neither precious nor difficult to wear. Everything is tarnish-free, plated in 18k gold or 925 silver, and the price point makes building a stack feel entirely reasonable. Statement earrings, cocktail rings and tennis bracelets sit alongside more delicate everyday styles — the range is broader than it first appears, and the quality consistently punches above what you'd expect at this price.

Best for: tarnish-free vintage-inspired pieces, affordable stacking, statement earrings, occasion jewellery

Read our shopping writer's full review here.

Ottoman Hands

Ottoman Hands is the kind of brand that makes you feel like you've discovered something — even though it's been worn on Game of Thrones, House of Dragon, Emily in Paris and by Anne Hathaway and Lily Collins.

Founded in 2010 by Deniz Gurdal and inspired by her Turkish heritage, every piece is handcrafted by Grand Bazaar artisans in Istanbul using recycled metals and semi-precious gemstones.

The 21ct gold-plated jewellery draws on ancient motifs — evil eye, coin, organic forms — and the new Sunlit Signatures collection brings those icons into a summer palette of luminous stones that reads like long days and golden light. It sits somewhere between wearable and collectible.

Best for: statement pieces, semi-precious gemstones, sustainable jewellery, cultural gifting

For the full lowdown, check out our in-depth brand review.

Loveness Lee

Loveness Lee makes jewellery that functions more like wearable sculpture than accessory — and the new Desert Rose collection is the clearest proof yet.

Cast from crystallised sands gathered during Loveness's travels through the Moroccan desert, the collection features oversized link chains, ear cuffs and layering pieces in silver and gold that carry the texture and heat of the landscape they're inspired by.

Everything is designed and handcrafted in small batches at the Loveness Lee studio at the OXO Tower on London's Southbank, using locally sourced recycled metals, lab gemstones and in-house gold plating.

If you want a single piece that makes the whole outfit redundant, start here.

Best for: avant-garde statement jewellery, molten metal, sustainable pieces, unique gifting

Astley Clarke

Astley Clarke is the answer when fine jewellery at an affordable price point is the brief — no brass, no glass, no glue in any of its designs. The British brand, founded in 2006, makes demi-fine pieces designed for everyday wear across both its fine and demi-fine collections, with celebrity fans including Cara Delevingne, Lupita Nyong'o and Alexa Chung. The Gold Biography Mini Locket and White Sapphire Tennis Bracelet are the two pieces I'd start with.

Best for: fine and demi-fine everyday jewellery, investment pieces, celebrity-approved gifting

Astrid & Miyu

Astrid & Miyu built its reputation on ear stacks and has never really been bettered at them. The demi-fine earring edit — studs, huggies, ear cuffs, crawlers — is the strongest on the high street for building a curated earscape, and the in-store piercing studios (now across the UK and in New York) make the whole experience worth doing in person if you can. I've had three piercings from the brand that have never come out and show no signs of tarnishing — which tells you everything about the quality at this price point.

Beyond the ears, the welded bracelet has become one of those pieces that everyone from the Beckhams down owns, and the Serendipity collection — 14k solid gold and 18k gold-plated sterling silver rings, bracelets, necklaces and customisable clip-on charms — is the brand at its most considered. Seoul-born founder Connie Nam drops multiple collections a year and they consistently feel current without being disposable. The annual sell-out advent calendar is worth getting on the waiting list for now.

Best for: ear stacking, demi-fine piercing jewellery, welded bracelets, customisable gifting

By Alona

By Alona is the summer capsule wardrobe answer — and the brand I'd recommend to anyone whose jewellery brief is Mediterranean seaside rather than London minimalism. Founded by Alona Shelemy, whose father was a fine jeweller, the label creates demi-fine pieces inspired by her heritage with shell motifs, baroque pearls, mariner's chains and semi-precious beaded necklaces in colourways you genuinely won't find elsewhere. It's the kind of jewellery that makes a plain white swimsuit look like a whole look. Mermaids at heart, essentially.

Best for: resort and holiday jewellery, semi-precious beaded necklaces, summer capsule wardrobe

Monica Vinader

This British brand is loved by pretty much everyone – and we can see why. From the sophisticated Alta gold link chains to the beaded beach-style bracelets and Siren green gemstone earrings (which are Kate Middleton's faves), Monica Vinader has every base covered – and everything is ethically made, too. Bestsellers include signature gold vermeil pieces to sculptural silver styles, and gemstone favourites.

Carousel Jewels

Roman and Victorian history, the classic films of Hollywood’s golden age, and Hugh Tait's 7,000 Years of Jewellery: This is the world of Carousel Jewels, founded by designer Sally Louise. The dainty, pastel palette is one of the brand's signatures – as is the extensive selection of gemstones. You’ll find solid gold and 9-18k gold-plated sterling silver jewels, set with lapis, blue topaz, moonstone, amethyst, aquamarine, and diamonds.

Celeste Starre

If you consider yourself to be on the more mystical side of things, Celeste Starre might be the jewellery brand for you. Created by Andraya Kenton, who took inspo from her great-grandmother’s spiritual and stylish ways, her designs serve more like talismans with symbols of love, luck, health, and good fortune. As for celeb fans, Meghan The Stallion has been spotted in the brand's Iman earrings and Priyanka Chopra wore the St. Kitts earrings while on holiday.

Rat & Boa

Known for its slinky, slip dresses and sheer resortwear, Rat & Boa debuted its first jewellery collection last year. Called the Eros collection, it's an extension of the brand's signature aesthetic of a sunsoaked siren. Expect bold, statement necklaces, earrings, bangles, and rings made from natural shells, lapis lazuli, glass beads and crystals.