40 best affordable jewellery brands of 2026: Stylish, high-quality picks for every budget

Tilly Sveaas

Home of the iconic T-Bar necklace, Tilly Sveaas' jewellery is inspired by the past but designed to be worn now and loved forever. The pieces are instantly recognisable. Featuring a mix of links, chains and pendants, they are totally timeless with added charm and a contemporary edge.

Keen to know more? Read our Fashion Writer's full review.

Astrid & Miyu

One of the trendiest earring labels out there, Astrid & Miyu will instantly elevate your look with its dainty selection of ear art – and without breaking the bank. Worn by the likes of Georgia May Jagger and Pippa Middleton, the brand has expanded its offering to include everything from necklaces and rings to welded bracelets and anklets too, meaning you can rock gorge A&M jewellery from head to toe (literally).

Loveness Lee

With a decade of jewellery experience, Middlesex and Sir John Cass grad Loveness Lee's signature aesthetic takes inspiration from the unique textures found in nature and looks like decadent pieces of molten metal.

The new white sapphire and cactus collections feature the same texture crafted from sterling silver, 18ct gold plating, and decorated with white sapphire stones.

Ottoman Hands

Having collaborated with the likes of Stephanie Yeboah, boho babes will absolutely LOVE this jewellery brand, that mixes Eastern and Western influences. Designed in London and sustainably handcrafted in Istanbul, think delicate pieces, evil-eye motifs and colourful gems.

For the full lowdown, check out our in-depth brand review.

Abbott Lyon

Based out of Bath, Abbott Lyon is a proudly British brand that launched in 2015. Specialising in personalised jewellery and accessories, the collections are still wearable enough for everyday. Oh, and did we mention the jewellery is tarnish-free as it's water, sweat and heat-resistant too?

Pandora

It's no secret that Pandora is absolutely iconic. The Danish jewellery brand – which basically invented the charm bracelet – has so many gorgeous collections for every style and price point. Our fave? Pandora Essence. Much like the brand's other lines, which are made from responsibly-sourced metals, Essence is crafted from sterling silver, 14-k gold vermeil, and cultured pearls to create elegant, modern designs that anyone would love as a gift.

Read our ecommerce editor's full Pandora jewellery review here.

Orelia

This brand is a favourite of Cosmo’s Senior Fashion & Lifestyle Writer, so much so that she’s written an entire Orelia jewellery review dedicated to how much she rates it. Why? Firstly, the brand offers gorgeously timeless waterproof pieces plated in 18K gold and 925 sterling silver, and secondly, the prices are incredibly affordable. From statement earrings to cocktail rings, if you covet jewellery that looks luxe, but doesn’t break the bank, shop the Orelia sale.

Read our shopping writer's full review here.

Daisy London

If you're after gold jewellery that looks like you picked it up at a fashion-insider vintage market, look no further than Daisy London.The brand is known for its recycled gold pendants, which we're completely obsessed with – we've seen the Mother Of Pearl Necklace in particular on a few stylish gals around town.

Monica Vinader

This British brand is loved by pretty much everyone – and we can see why. From the sophisticated Alta gold link chains to the beaded beach-style bracelets and Siren green gemstone earrings (which are Kate Middleton's faves), Monica Vinader has every base covered – and everything is ethically made, too. Bestsellers include signature gold vermeil pieces to sculptural silver styles, and gemstone favourites.

By Alona

For founder Alona Shelemy, there's a grandeur to jewellery that's deeply romantic. That's because, growing up she watched her father – a fine jeweller – work with semi-precious stones to create the most beautiful heirlooms.Now, Alona's label By Alona, creates stunning, demi-fine pieces inspired by her heritage with hints of nautical inspiration. Think mariner's chains, baroque pearls, and seashell details.

Jewells

Launched in June 2025, Jewells is a new-generation jewellery brand shaping modern style through bold, expressive design. With a fashion-forward approach to everyday jewellery, the collections feel simultaneously on-trend and timeless. There are already seven destination stores open across the UK, so you can check out all the designs in person and curate your dream stack situation on the spot.

Maudella

Want jewellery that slips seamlessly into your capsule wardrobe and goes with every look, whatever the season or occasion? That's the aim of the game at Maudella, where collections consist of versatile and (crucially) lightweight pieces you can wear to a wedding one day, and brunch the next. Vintage-style designs inspired by founder Jodie's grandmothers sit next to more modern, sculptural creations – oh, and everything is nickel-free!

Celeste Starre

If you consider yourself to be on the more mystical side of things, Celeste Starre might be the jewellery brand for you. Created by Andraya Kenton, who took inspo from her great-grandmother’s spiritual and stylish ways, her designs serve more like talismans with symbols of love, luck, health, and good fortune. As for celeb fans, Meghan The Stallion has been spotted in the brand's Iman earrings and Priyanka Chopra wore the St. Kitts earrings while on holiday.

Rachel Jackson

Rachel Jackson's sentimental necklaces are its hero designers – featuring glass pendants filled with semi-precious stones, t-bar necklaces, and RJ's signature Electric Love amulet. What's more, the brand's latest collaboration with broadcaster Clara Amfo has created a gemstone necklace set with 100% of profits going to Choose Love – which supports refugees and displaced people worldwide.

Ana Luisa

There’s something for everyone at Ana Luisa – whether that’s a chunky necklace or a dainty gold ring. Known for its affordable and waterproof designs, each piece is made with everyday wear in mind, so you never have to worry about taking it off when you shower, swim or head out in the rain.

It’s also a go-to for letter necklaces, making it especially perfect for personalised gifting. With Valentine’s Day nearly here, it’s a thoughtful present for a loved one or a gift for your gals to celebrate Galentine’s.

PRYA

Creating jewellery ‘for the modern muse’ is PRYA’s MO, and the brand has crept onto our radar for its high-quality personalised necklaces and timeless charm bracelets — pieces are water, heat, and sweat-resistant and come with a two-year warranty. Its Valentine’s Day sale is offering 20% off jewellery when you use the code “Valentines” at checkout. So if you’re looking for something beautiful that doesn’t break the bank, have a browse of the gems.

Lily & Roo

Specialising in beautiful, affordable jewellery, Lily & Roo is a luxe-looking jewellery brand you absolutely need on your radar. Its MO is 'making moments not trends', so every piece is designed to be cherished season after season.

Bohomoon

If the name wasn’t enough of a clue, Bohomoon offers boho-inspired jewellery that’s waterproof, tarnish-free and highly durable. Plus, the range of products on the site is HUGE — from celestial motifs to arine charms, there’s a jewel for every magpie. No stranger to a sale either, you can currently shop your Bohomoon haul with up to 30% off.