The Black Friday sales are officially kicking off, and the Astrid & Miyu Black Friday sale 2025 is one of the biggest jewellery deals of the year, gals. Since launching in 2012, the cult brand has become the place for birthstones, stackable earrings, dainty chains, solid gold treasures and, of course, its iconic in-store experiences (piercing parties, welded bracelet sessions, and yep – even tattoos).
Shop Astrid & Miyu’s Black Friday sale
The brand only drops a major discount once a year – and because A&M’s demi-fine pieces can be an investment – Black Friday is hands-down the best moment to fill your jewellery box without emptying your bank account.
Astrid & Miyu Black Friday Sale 2025
Yes, Astrid & Miyu does take part in Black Friday – and reliably so. The brand has offered 25% off nearly everything for the past few years, sometimes launching early deals, and 2025 is no exception.
This year, the Astrid & Miyu Black Friday sale will run from 8am GMT on 18 November until 12pm GMT on 2 December 2025, covering the full Black Friday weekend and rolling straight through Cyber Monday. Expect 25% off almost the entire site, automatically applied at checkout – no code needed.
A few exclusions apply (solid gold, Advent calendars, gift cards, A&M merch, games and in-store solid gold services), and the discount can’t be combined with other promos. Loyalty points will land in your account 14 days after purchase.
When it comes to shopping, online is the easiest route — no queues, no chaos — and Astrid & Miyu keeps delivery costs simple:
- Free standard delivery (2–4 working days)
- Free next-day delivery when you spend £100+
- Otherwise, next-day delivery is £4.95
In short: early start, generous discount, easy checkout, and Cyber Monday included. A&M is nothing if not dependable during Black Friday season — and we love her for it.
SHOP THE ASTIRD & MIYU SALE NOW
What to buy in the Astrid & Miyu Black Friday Sale 2025
Feeling overwhelmed by choice? Same. Astrid & Miyu just dropped its festive collection and, tbh, we want basically everything. But if you’re shopping with strategy – cost per wear, gifting potential, timelessness – here’s where to start.
Buying jewellery is a lot like building a capsule wardrobe: invest in pieces you’ll reach for day after day. Think elevated basics, everyday hoops, birthstone moments, and those layer-ready chains that instantly pull an outfit together.
To help you narrow it down, here are the best-selling Astrid & Miyu pieces worth grabbing this Black Friday – the ones the Cosmo team either already owns or is adding straight to cart:
• Birthstone Necklaces – The perfect personalised gift-for-them-or-you.
• Chunky Hoops & Huggies – A&M’s bread and butter. Wear daily. Never regret.
• Rope & Snake Chains – The easiest layer-and-go styles.
• Sparkle Ear Cuffs – Luxe, statement-y, and zero piercing required.
• Friendship Bracelets / Welded-style Chains – A gorgeous bestie gift without the tattoo-level commitment.
What other Black Friday sales should I shop?
From the best Black Friday clothing deals to Black Friday bedding deals to keep an eye on, we’ve written guides to the best of the sales, so you can shop to your heart’s content, safe in the knowledge that we’ve put all the deals to know in one place.
SKIMS Black Friday sale is always one to bookmark. Get up to 50% off viral shapewear, underwear and loungewear lines right now. Find out what team Cosmo are shopping here.
Missoma is offering fans of the jewellery brand some pretty impressive deals this year – find out more about the discounts here.
AllSaints is offering an incredible 30% off everything (yep, everything) from the 21st November. Now that’s a Black Friday sale you don’t want to miss.
Mejuri just launched its Black Friday sale with blanket discounts, plus flash deals off selected items – find out what we're shopping here.
ASOS is seriously keeping us on our toes this year, with different deals dropping throughout the Cyber weekend. Find out more here.
Or, if it's beauty bargains you're after we have the lowdown on Charlotte Tilbury's Black Friday sale, as well as Glossier, Sephora and ghd deals! You're so welcome.
Shadé (pronounced sh-ah-day) is the Senior Fashion & Lifestyle Ecommerce Writer at Cosmopolitan UK. From what to shop in the latest Revolve flash sale to how to style the hottest new trends, she shares shopping advice, reports on new collabs and reviews your fave fashion brands.
