Sometimes (read: more often than not, TBH) celebrity fashion can be a little, well, out of the box, shall we say. Just recently, Kylie Jenner wore her underwear as an outfit, Bella Hadid had a dress spray painted onto her and Lizzo even made bum and thigh cutout leggings a thing. And although not your typical everyday wear, it's safe to say that we're officially obsessed with all three looks. But it doesn't stop there, no. For next in line to brave a brand new style is Kourtney Kardashian and her backwards bra.
Yep, you read that right. The mum-of-three took to Instagram just a mere few hours ago to share some BTS shots of her poolside Poosh event. And whilst her smoothie does look v appetising (you thought it, too), the one thing that caught our eye was the bra clasp at the front of her chest. I mean, IDK how you wear your bras – if ever – but my clasps tend to sit somewhere on my back...
In the pic, accompanying the unusual bra placement, Kourt wears a deep v-neck white mini dress with mesh and lace floral sleeves, complete with heeled black and white pumps. To accessorize, she finished off the look with a chunky choker and a pair of black cat-eye sunglasses.
Uhhh, guys, I may be eating my words here but admittedly, this look is pure fire. Cue all the flame emojis 🔥🔥🔥. And yes, if like me, you, too, were doing a double take when it came to the fifth slide, rest assured that was, in fact, Charli D'Amelio and Landon Barker.
I guess Kourtney really is 'poosh'ing' the boundaries and we're so here for it!
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
