Kim Kardashian just announced the launch of SKIMS Swim, and believe us when we say she's wearing some *major* beach looks in the campaign. Swimwear is the newest offering from her popular SKIMS shapewear, lingerie, and loungewear line, and fans are already getting in line to shop for their summer holidays.
The reality star shared a series of snaps to Instagram, modelling some of the new range, and we were not prepared. At first glance, the swimsuits are all minimal and pared back, but bikini connoisseurs will love the ultra-flattering details. Take, for example, the ultra high-leg cut on most of the swim bottoms: it magnifies a curvy waist and gives a leg-lengthening effect. Or the chic, minimal colour palette that has become the brand's signature - these neutrals will mix and match effortlessly with the rest of your holiday suitcase, so packing's a breeze. And that means more time to focus on the important vacation bits; like where to go for dinner. Or whether to order the daquiri or the margarita. (Spicy marg with salt, pls).
One of our favourite pieces, though, is the black cutout monokini. It manages to tick off a major summer trend, A.K.A. cutouts. (Psst - check out our edit of cutout dresses before they sell out.) In a campaign image photographed by Greg Swales, Kim is pictured wading into the sea, wearing a black one-piece with four rounded ab cutouts. We predict this one is going to be a top seller - what do you think?
See a sneak peek of SKIMS Swim here:
SKIMS SWIM launches this Friday, March 18 at 9AM PT.
Maddy Alford is the Fashion Editor at Cosmopolitan UK and Women's Health UK, covering fashion content online and in print. Maddy specialises in shopping galleries and first-person reviews of the best fashion buys, from jeans and jewellery to wedding dresses, gymwear, and winter coats. She also writes op-eds on on pop culture, viral fashion moments, travel journalism, fitness, and the LGBTQ+ community's relationship with style. Maddy is also a fashion stylist who has worked on over 100 photoshoots at Hearst, including those starring Raye, Niall Horan, and Lena Dunham. Previously, she has worked in fashion PR and e-commerce, including stints at ELLE US and UK, Net-a-Porter, InStyle, and Time Out New York. Maddy has ten years of experience in the fashion industry in both London and New York City, after graduating with a Bachelor of Arts in Journalism. She is passionate about second-hand shopping, inclusive fashion, running on Regent's Canal, and finding London's cosiest pubs.
