Khloé Kardashian just took to Instagram to post a series of press shots from the opening of her first flagship Good American store in LA. The 38-year-old first launched her denim brand back in 2016 with British businesswoman, Emma Grede in a bid to empower women and celebrate body confidence.
Fast forward seven years, and while the brand is ever-evolving in terms of inclusivity and keeping up with the times, many of the recent designs being shared are giving major noughties throwbacks. Especially thanks to Khloé's latest IG snaps.
While promoting the physical store, the reality star modelled a series of looks from her collection, including an all-denim ensemble featuring high-waisted fitted ripped jeans, a frayed crop top, an oversized biker-style denim jacket, and pointed boots. To compliment the look, Koko rocked some seriously Y2K sunglasses with blue faded lenses, a pair of silver cross chains and a head of bleached blonde hair.
While the whole look was oozing circa 2001, it was also super reminiscent of Britney Spears' iconic all-denim fit from back in the day.
Many millennials will remember when Britney and her then-boyfriend, Justin Timberlake rocked up to the 2001 AMAs head-to-toe in denim. While JT's offering was pretty questionable even back then, Britney's look has stood the test of time, and many celebs including Dua Lipa, Megan Fox, Maya Jama and obviously now Khloé have recreated the look in their own styles over the years.
But alongside Koko's striking Britney-Y2K fit (even the hair fit the brief), plenty of her fans also took to the comments section to gush over the look in general.
"Obsessed," one person said, as another typed: "Class, love this trend."
"This blonde is serving the fantasy," a third penned as a fourth wrote: "This look is absolutely stunning."
Agreed, it's a vibe.
Sophie Williams is a Freelance Journalist and Copywriter, covering everything from Fashion to Entertainment to music, Lifestyle and Features. She has interviewed a range of musical artists and authors including Alyssa Edwards, Courtney Barnett, Confidence Man, The Vaccines, Loyle Carner, Gabrielle, and John Niven, and has written for publications like Metro, Reader's Digest, ITV's Woo! and Vice’s NBGA. She is also working on a book for HarperCollins about Taylor Swift, due to be published in 2024.
