Debating whether or not to dye your hair Barbie blonde for this year's summer season? Well, see to Khloé Kardashian's recently bleached look that'll convince you to take the plunge. Though, before you do, you may want to practise your "Potter" pronunciation...
Within the Kar-Jenner family, KoKo is the resident blonde; always has been, always will be. And by that, I mean, unlike her sisters who regularly switch up their do's, Khloé rarely strays away from her trademark colour. Think: a variation of warm caramel tones with low-maintenance blended brunette shadow roots.
However, today she has very much done so with a dramatic white hair transformation – all while still keeping her look well-within the blonde realm.
Said style – which you can see below – arrived on our Instagram feeds this very hour with a picture of Khloé as the cover star for L'Officiel Italia's most recent issue.
Her XXL, hip-skimming lengths are giving Harry Potter's Malfoy family-meets-Daenerys Targaryen from Game of Thrones. Aka, ethereal, mythical, witchcraft vibes. All in the best way possible, ofc.
Jesus Guerrero was the genius behind the mum-of-two's next-level hairstyle and to accompany his work, makeup artist Ash K Holm created the illusion of barely-there bleached 'brows. This trend went viral on TikTok not too long ago and is also often referred to as naked eyebrows.
Has anyone ever made white 'brows look so good? I think not. As her younger sister, Kylie Jenner so rightly puts it in the comments section of the above post: "obsessed".
BRB, running to Boots to pick up a box of Jolen*.
*Though, if you do follow in my (and Khlo's) footsteps, please do proceed with care and caution.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
