Surprise! The 2023 John Lewis Christmas advert is officially here, giving you the perfect excuse to deck the halls with boughs of holly.
We don't know about you lot, but festivities have already started in our house. Whether it's the Christmas decorations, the fairy lights or the door wreaths, we are all over it this year, and are trying to make Christmas as long and as happy as possible
And it looks like John Lewis are right there with us, revealing their Christmas advert for 2023 today [9th November], titled "Meet Snapper: the perfect Christmas tree #TraditionsGrow", which aims to celebrate both old and new festive traditions.
The press release explains that the campaign hopes to "captures a new spirit of Christmas and is inspired by the enduring and changing ways the nation now celebrates", while also looking at the unusual and unexpected traditions that bring everyone together. We meet Snapper, a Venus flytrap who hopes to be a Christmas tree, and brings a twist of joy to celebrations.
As for the song? While we've had covers of iconic songs in the past, with Ellie Goulding and Lily Allen taking on the role, this year's soundtrack was provided by legendary opera singer Andrea Bocelli, who performs a song called ‘Festa’.
Speaking about the ad, Charlotte Lock, Customer Director for John Lewis, said:
“We are a nation that loves the traditions of Christmas - from classic traditions like pantos and putting up the tree to evolving new ones like crafting our own presents and Zoom get-togethers. Many of us have our own unique festive traditions and that makes them even more special. The film celebrates themes of family and evolving traditions and shows that a ‘perfect’ Christmas is finding joy together with loved ones, whatever your traditions”
Time to get those decorations up, then!
