The Apprentice 2024 cast: Meet the new candidates battling it out for that £250,000 investment

Occupation: Recruitment Consultant

Hometown: London

Why do you deserve Lord Sugar's investment?: "I don't necessarily deserve Lord Sugar’s investment more than anyone else in the process; I have a great business and I have a proven track record of generating revenue. However, equality, diversity and inclusion is at the core of the business so with Lord Sugar's experience with scaling recruitment businesses we can expedite this positive impact (alongside profits!)."

Occupation: Project Manager

Hometown: Manchester

Why do you deserve Lord Sugar's investment?: "I am a one-of-a-kind type of person, an investment in one that guarantees profit. With my people-focused attitude, I plan on building an empire in an ethical way, whilst raising up inspiring people along the way."

Occupation: Recruitment Director

Hometown: Bristol

Why do you deserve Lord Sugar's investment?: "I deserve Lord Sugar’s investment due to my work ethic and drive to succeed, which I’m ready to prove with this business venture."

Occupation: Owner, Yoga Company

Hometown: Wexford

Why do you deserve Lord Sugar's investment?: "I believe I deserve Lord Sugar's investment because my business promotes positivity and well-being, in a profitable and scalable way, with five income streams."

Occupation: Owner, Jewellery Company

Hometown: Liverpool

Why do you deserve Lord Sugar's investment?: "My business is worthy of the investment because I will be able to generate a lot of money for Lord Sugar compared to other candidates. My brand is something new and it offers the best accessories around."

Occupation: Sales Executive

Hometown: Yorkshire

Why do you deserve Lord Sugar's investment?: "I’m hard working and determined to achieve anything I set a goal to do. I fully enjoy what I do, and this will be applied to Lord Sugar if I manage to get the investment."

Occupation: Chartered Company Secretary

Hometown: London

Why do you deserve Lord Sugar's investment?: "If Lord Sugar is ready to make some serious money, then he needs me. He's never invested in a tech business, now is the time."

Occupation: Director, Pie Company

Hometown: Lancashire

Why do you deserve Lord Sugar's investment?: "I’m seeking investment of Lord Sugar’s time and knowledge. I have great ideas and great business acumen, along with a work hard attitude. My organisation and planning is my weakness. But with Lord Sugar’s strategy and my passion and ideas, I could make him Lord of the Pies."

Occupation: Owner, Dental Group

Hometown: Leeds

Why do you deserve Lord Sugar's investment?: "Presenting a product-based business plan to Lord Sugar, I aim to revolutionise the healthcare attire market. When executed adeptly, this approach has the potential to secure a substantial market share. I am ready for the extensive learning ahead, understanding that I have much to gain and a long yet rewarding journey ahead."

Occupation: Owner, Pie Company

Hometown: Bognor Regis

Why do you deserve Lord Sugar's investment?: "I deserve Lord Sugar's investment because I already have a track record of successfully building and scaling a business. I have learnt how to run a business the hard way, and now I feel like it’s time to take my business to the next level."

Occupation: Boutique Fitness Studio Owner

Hometown: Leeds

Why do you deserve Lord Sugar's investment?: "Anyone in business must work hard, but I work harder!"

Occupation: Mortgage Broker

Hometown: Leamington Spa

Why do you deserve Lord Sugar's investment?: "I have business acumen and drive to succeed with all the attributes to scale up this business. I have life experience and maturity and I'm considerate yet very determined to reach my goals. My business is already working with the opportunity to take advantage of a more profitable way to make an income. Working with me, I am receptive to change and take feedback well. I value experience and professional advice. I want to be the UK’s leading lady within the bridging world of finance!"

Occupation: Pre and Post Natal Fitness Coach

Hometown: Essex

Why do you deserve Lord Sugar's investment?: "I deserve Lord Sugar's investment because I am one of the savviest, go-getting women I know! This business is all focused on something I am very passionate about whilst also making money too - it's a win win."

Occupation: Management Consultant

Hometown: London

Why do you deserve Lord Sugar's investment?: "If I get the investment, the real winner in the show would be Lord Sugar! My CV speaks for itself - I’m a dedicated business and tech leader who smashes every goal and challenge set. I know Lord Sugar would be an incredible mentor, and we would work very well together – our differences are complementary, and our partnership would be guaranteed to turn any venture into a multi-million-pound success."

Occupation: Music & Wellness Entrepreneur

Hometown: London

Why do you deserve Lord Sugar's investment?: "Having watched all the series, I know that I am different from most people that have been on the show, being slightly older, from a creative background and with internationally successful music. I believe the future of entrepreneurism will be about the personal stories, challenges, and triumphs of the founders. I have proven success, and I am utterly passionate about impacting people's lives, I believe this is a proven formula for massive success."

Occupation: Music Producer

Hometown: Leicester

Why do you deserve Lord Sugar's investment?: "I believe I am deserving of Lord Sugar's investment because I bring more than just entrepreneurship to the table. I am a creator of unmatched experiences, a performer, my ambition is relentless setting me apart in the fast-paced world of business. With Lord Sugar as my business partner, I am ready to step into a realm of remarkable success."