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20 best hyaluronic acid serums for seriously thirsty skin, tried and tested
Because a moisturiser isn't always enough!

This guide is frequently updated with early Black Friday 2025 deals, featuring verified savings and limited-time offers. We’ve checked availability and prices for each product.
Hyaluronic acid is a beauty buzzword and for good reason. It may sound like something you'd use with a Bunsen burner in a GCSE science class, but it's actually the one ingredient you need to add to your skincare routine, asap.
We all know there is no single wonder product that can stop skin ageing (unless Pamela Anderson is keeping a secret stash to herself), but hyaluronic acid has been proven to plump the skin, minimise fine lines and reduce signs of dryness and dehydration. No wonder it's one of the beauty world's best face serums...
To help you navigate the ever-growing skincare market, we chatted with ingredient guru Paula Begoun, founder of skincare brand Paula's Choice. Here, she tells us why hyaluronic acid should be in everyone's routine, and what you should be looking out for on your skincare labels.
The best hyaluronic acid serums
What are the benefits of using a hyaluronic acid serum?
"You should see smoother, less lined, more moisturised skin almost instantly and you will notice your skin feels softer, too," explains Paula, saying everything we want to hear. "Over time, fine lines and wrinkles will become less apparent, skin will maintain a youthful plump and supple feel, and be much less prone to showing signs of dryness and dehydration.
"Used as part of a skincare routine that includes daily sun protection, products with hyaluronic acid naturally restore the skin’s ability to look and act younger. It isn’t a miracle cure, but it’s a beautiful ingredient for maintaining your skin."
Looks like we'll all be stocking up on hyaluronic acid serums then, shop our favourites below:
Clare Stephenson is the Senior Fashion and Beauty E-commerce Writer for Cosmopolitan, ELLE and Harper’s Bazaar. She has been an e-commerce writer since 2022, creating matter-of-fact reviews and shopping pages filled with her favourite products for every budget and need – whether that’s a glow-giving foundation, a high-tech LED face mask or the perfect wear-with-everything blazer.
Alongside writing, Clare loves to be in front of the camera creating shopping content, putting viral products to the test to see which ones are truly worth the hype. Through her work, she has interviewed leading dermatologists, makeup artists and industry experts to bring readers trusted advice and product recommendations.
Clare has contributed to titles across the Hearst UK portfolio, including Women’s Health, Good Housekeeping, Red and Prima. Prior to joining Hearst, she earned a BA in Multimedia Journalism from Bournemouth University, focusing her studies on magazines and editorial. She later worked as an editorial assistant at Voir Fashion Magazine, covering events including Fashion Week and interviewing notable brand founders.
Outside of work? You can find Clare strolling through London’s Columbia Road Market, pouring her fourth coffee of the day or heading to a Pilates class.
Follow Clare on Instagram @clarefrancesstephenson.
Keeks Reid is the Beauty Director at Cosmopolitan UK. While she loves all things beauty, Keeks is a hair fanatic through and through. She started her career in beauty journalism in 2013 as editorial assistant at Blackhair and Hair magazines working her way to Acting Editor of Blackhair magazine at 23 years old. She spent much of her career working in trade hairdressing media at Hairdressers Journal, Salon International and the British Hairdressing Awards. Which is why she is a regular contributor to Cosmo's Curl Up franchise. Now, alongside her Cosmo work, she presents, creates content on social media and works with a range of beauty companies; from magazines and websites to beauty brands and salons.
Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.

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