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9 ASOS beauty products that always sell out (and why)
They're going fast, people
If my internet history could talk, it'd tell you that I have an ASOS problem (a story that I'm sure my local DPD driver would happily corroborate). It's not just the ever-growing New In section that gets me scrolling through the site everyday, as a beauty editor, the Face + Body section has also earned a spot on my bookmarks bar. Providing a selection of oh-so cool hair, makeup and skincare brands, ASOS have quietly built a portfolio of products to rival the likes of Space NK and CultBeauty.
With their beauty credentials on the up, I decided to find out which products have got shoppers hooked - the winning buys that sell out time and time again. From niche, I've-never-heard-of-that brands, to cult classics we all know and love, these are the 10 best-selling beauty products...
The name says it all - literally, this is a mascara that will have you questioning how you ever lived life before it. Don't just take our word for it - hundreds of people on the world wide web are also singing its praises, so you know it's the cream of the crop.
Let your makeup stand the test of time without looking cakey. This powder is a cut about the rest thanks to its finely milled consistency and lightweight finish. There's a reason it's a multi award winner.
Powerful formulas at purse friendly prices, your face will without a doubt thank you for this one. Niacinamide helps zap zits and regulate sebum, use morning and night for a clearer, more refined complexion.
Sensitive faces rejoice! This gentle-but-xxx cleanser exfoliates without stripping your skin or disrupting its natural barrier. Salicylic and hyaluronic acid ditch dead skin cells and ceramides leave your complexion cushiony smooth.
When dirt builds up in our pores we end up with one of beauty's biggest annoyances: blackheads. You'll be pleased to know, this charcoal peel off mask is here to save the day (and your T-zone). Be warned though, peel this off at your own peril - these have a tendency to hurt. Ouch.
A dual ended liner that leaves a razor sharp flick every time, use this to craft a killer cat eye - and, most importantly, rejoice at the fact that it's under a fiver. Winning.
Brown skin in a bottle, you don't need to book that next hol if you're stocked up on this supreme bronzer. The subtle green tint means you'll never be left looking like a tangerine. It's honestly the best.
Hailed by many as "the perfect nude", MAC's Velvet Teddy lipstick has fast become a cult product. The warm, pinky-brown shade is a universal people pleaser - plus it's Kylie Jenner's fave. Enough said.
Pixi's glow tonic is a chemical exfoliant that helps to dissolve any dull, dead cells on the surface of the skin. It's primary ingredient is glycolic acid, which is great for clearing up texture issues and leaving skin smoother and glowier.
Victoria Jowett is an award-winning journalist and the former Beauty Director at Cosmopolitan UK. She was named one of PPA’s 30 Under 30 for her work in beauty journalism and oversees the skincare, hair, makeup and fragrance content across all of Cosmopolitan’s platforms. She's worked in the beauty industry for over 13 years (and tested 1000s of products), making her an expert when it comes to recommending beauty brands that truly work. Having started her career working weekends on a makeup counter, Victoria began interning at the likes of AnOther and IDOL magazine, before landing her first Beauty Writer job at weekly fashion magazine, LOOK. Joining Cosmopolitan in 2016, Victoria has always remained a beauty fanatic and has been lucky enough to interview everyone from Britney Spears to Kourtney Kardashian about their beauty routines. Follow her on LinkedIn.
Gaby is the Senior Beauty Writer here at Cosmopolitan.com/UK. Her favourite hobbies include sleeping, eating cake till she can't move and uncontrollably hoarding beauty products.
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