ICYMI, e.l.f. cosmetics (aka, the internet's fave budget beauty brand) is available at Superdrug. The brand, which is super popular over in the US, is bursting with dreamy products, so to help you decide which bits to buy first, we've cherry-picked our five faves. Happy shopping peeps. 💸
1. e.l.f. Studio Mad for Matte Eyeshadow Palette, £12.50
"Bit of a disclaimer here; I love matte eyeshadow palettes. So when this all-matte shadow kit landed on my desk, I may have been a tad biased. As a shimmer-phobe it's everything I want in a palette (and then some), the range of neutral shades make it perfect for day-to-day, whilst the selection of dark hues means it can double up as eyeliner or brow shadows. The powders themselves aren't crazy pigmented, but I quite like that, it means you can go for a soft wash of colour or build up for a stronger finish." Victoria Jowett, Digital Beauty Editor
2. e.l.f. Studio Matte Lip Colour in Wine, £4.50
"I tested this before checking the name and I was surprised when I saw it’s sold as a ‘matte lip colour’ because IMO it’s not overly matte. Not that I’m complaining, I’m so sick of heavy, thick liquid lipsticks that this lip colour was a welcome change. The stick format means it’s really easy to apply around your lip line (no lip liner needed) and again the bold colour at such an affordable price seriously impressed me." Laura Capon, Digital Fashion and Beauty Writer
3. e.l.f. Intense Ink Liner, £4.50
"If, like me, your everyday makeup routine is largely made up of a little concealer, sweep of bronzer and slick of liquid liner, weeell this e.l.f. eyeliner pen is an absolute must-try. Not only is it wallet-friendly, but the jet-black, inky formula glides on beautifully, the precise tip makes it easy to craft a flick, AND the stuff actually stays put all day. Yes, really." Victoria Jowett, Digital Beauty Editor
4. e.l.f. Studio Aqua Beauty Blush & Bronzer in Bronzed Peach, £7.50
"At first I thought this was a powder blush and bronzer, but when I touched it I realised it was a cream that felt almost cushiony. I have never tried anything like it before and if I didn’t know the brand I would genuinely think it was a high end makeup item. The pigment is seriously impressive and although the bronzer was quite dark, it was easy to blend out with a brush. The coral blush is perfect for that slightly sunburnt, holiday vibes look and I can honestly say it’s going straight in my handbag." Laura Capon, Digital Fashion and Beauty Writer
5. e.l.f. Beautifully Bare Beautifully Bare Natural Glow Face Palette, £9
"If your makeup up bag is full to bursting, this handy palette will help you condense things. It has a light bronzer, two peachy blushers, and a highlighter (plus, there's a decent size mirror thrown in for good measure). The powders are oh-so soft and creamy, meaning they blend into the skin like a dream. It's everything you need for your everyday face...👍" Victoria Jowett, Digital Beauty Editor
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Photos courtesy of King of the Booth
Victoria Jowett is an award-winning journalist and the former Beauty Director at Cosmopolitan UK. She was named one of PPA’s 30 Under 30 for her work in beauty journalism and oversees the skincare, hair, makeup and fragrance content across all of Cosmopolitan’s platforms. She's worked in the beauty industry for over 13 years (and tested 1000s of products), making her an expert when it comes to recommending beauty brands that truly work. Having started her career working weekends on a makeup counter, Victoria began interning at the likes of AnOther and IDOL magazine, before landing her first Beauty Writer job at weekly fashion magazine, LOOK. Joining Cosmopolitan in 2016, Victoria has always remained a beauty fanatic and has been lucky enough to interview everyone from Britney Spears to Kourtney Kardashian about their beauty routines. Follow her on LinkedIn.
