Everybody, it's official: BeautyTok (aka beauty on TikTok), has taken over my life. I mean, it's getting to the point where I cannot even go 24 hours without trialing a new and improved makeup hack and at this point.
Despite screen time being at an all-time high, it proved to be worth it when a genius makeup hack by beauty influencer, Victoria Lyn landed on my FYP. And no, it's not another eyeliner hack but instead, one for the complexion girlies among us.
Victoria's video – which was uploaded earlier this month – has already gained traction from over half a million viewers and is one to promote a freckle stamp tool that'll reduce your time spent on makeup significantly. But don't just take my word for it – one fan even wrote in the comments section that they were "running to buy it".
Intrigued? In the video, Victoria introduces us to the tool, saying: "This was an Amazon find: Freckles air cushion. I wanted to gatekeep this because I haven't seen it anywhere and I feel really cool that I found it".
Comparing the freckle applicator to one of those Domino's pizza tables (IYKYK), Victoria shows us the product and then her technique for application. Watch her tutorial below:
As she mentions, the product, also known as the Erinde Freckles Liquid air cushion, £9.99, can be purchased on Amazon.
Of course, as a skeptic myself, I just had to try this out. Watch our very own Cosmo Hype Test below to see if it lives up to the... well, hype! Spoiler: it's a good'un.
I didn't doubt you for a second, Victoria.
Now, guys: run, don't walk to Amazon for we predict this will sell out very soon!
Follow Lia on Instagram.
Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
