Finding the best mascara is never an easy task, there are hundreds - no, thousands out there to choose from. Each one claims to transform your eyes, giving you longer, thicker, curlier lashes in just a stroke... But nine times out of ten, they're more marketing than they are magic.
That's why, when it comes to picking a new mascara, I look for consistency over Insta-hype. Yup, reals reviews and longterm bestsellers are where it's at when you need a formula you can trust. So, when I heard that one of Maybelline's Lash Sensational Mascaras sells every 21 seconds here in the UK, I knew it'd be good ah-mazing. Those are the kind of stats you just can't argue with...
Yup, Maybelline's Lash Sensational Mascara has officially been crowned Britain's number 1 mascara, and lucky for all us, it's under a tenner (!!)
The £8.99 formula is famous for giving length and volume, without all the clumpiness. It has 6 different lengths of bristles, that capture any teeny-tiny lashes, lifting them up for a wide-eyed effect.
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Maybelline New York Maybelline Lash Sensational Mascara 9.5ml
So, for anyone who's wasted £££ on 'meh' mascaras, trust me when I say, you don't have to go any further than your local high street to find the country's most popular lash booster.
Happy shopping!
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Victoria Jowett is an award-winning journalist and the former Beauty Director at Cosmopolitan UK. She was named one of PPA’s 30 Under 30 for her work in beauty journalism and oversees the skincare, hair, makeup and fragrance content across all of Cosmopolitan’s platforms. She's worked in the beauty industry for over 13 years (and tested 1000s of products), making her an expert when it comes to recommending beauty brands that truly work. Having started her career working weekends on a makeup counter, Victoria began interning at the likes of AnOther and IDOL magazine, before landing her first Beauty Writer job at weekly fashion magazine, LOOK. Joining Cosmopolitan in 2016, Victoria has always remained a beauty fanatic and has been lucky enough to interview everyone from Britney Spears to Kourtney Kardashian about their beauty routines. Follow her on LinkedIn.
