Nothing gets us more excited than a new makeup launch. From the first whispers of a new Urban Decay Naked palette, to the £9 foundation that's about to go viral, we're all over it.
But with so many new makeup products launching every single day, what ones actually manage to keep your enthusiasm levels high? We've rounded up 13 of the most hyped recent makeup launches, so you can tell us exactly which ones are worthy of the viral fame, and which ones are just a flash in the pan.
Show now Superdrug.com, £9
Launch date TBC
Shop now Selfridges.com, £24
Launch date TBC
Shop now Beautybay.com, £23
Launching September 2018
Shop now Selfridges.com, £49.50
Launching September 2018
Launching 7th September
Shop now Cultbeauty.co.uk, £28.50
Available now exclusively from the Too Faced Carnaby Street store
Join the waitlist Cultbeauty.co.uk, £21
Join the waitlist Cultbeauty.co.uk, £32
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Laura is a former writer for Cosmopolitan UK, covering everything beauty and fashion related and specialises in makeup, plus-size fashion and the world of YouTube. Her favourite pastime is reminding everyone of that one time she met Charlie Hunnam and Jason Momoa. Please don't ask to see the pictures...
