We've seen liquid lipsticks come in all shapes and sizes, there's been mattes, glosses, creams, gels - you name it, the beauty industry has probably done it. But one glaringly obvious gap in the market? UV lipstick.
Yep, we now live in a world where UV lip paint exists. So what is it? Essentially it's a lipstick that glows under a UV light...Y'know, for all those times you end up at an 80s-themed disco with strobe lights flashing and Wham! playing on repeat (aka, every single Saturday night).
INC.redible's unique UV liquid lipstick has a neon matte finish 'without any drying' - according to the brand. But as with all weirdly wonderful beauty products, we decided to put the lip paints to the test in our new Beauty Lab YouTube series, which, if you're new to these parts, is where we review all sorts of amazing (and not-so amazing) products on camera.
So, what happened when four Cosmopolitan Editors put this UV lipstick to the test? Check out our full review here (spoiler alert: it made quite the impression).
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A ranking of ALL the best liquid lipsticks (and what they look like IRL)
Victoria Jowett is an award-winning journalist and the former Beauty Director at Cosmopolitan UK. She was named one of PPA’s 30 Under 30 for her work in beauty journalism and oversees the skincare, hair, makeup and fragrance content across all of Cosmopolitan’s platforms. She's worked in the beauty industry for over 13 years (and tested 1000s of products), making her an expert when it comes to recommending beauty brands that truly work. Having started her career working weekends on a makeup counter, Victoria began interning at the likes of AnOther and IDOL magazine, before landing her first Beauty Writer job at weekly fashion magazine, LOOK. Joining Cosmopolitan in 2016, Victoria has always remained a beauty fanatic and has been lucky enough to interview everyone from Britney Spears to Kourtney Kardashian about their beauty routines. Follow her on LinkedIn.
