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These are the best Jo Malone perfumes of 2025 (tried and tested)
Did you know that they're designed to be layered?
When I first started out at Cosmopolitan, the thought of being able to test out a Jo Malone perfume was beyond me (read: she was a skint graduate who couldn't even afford to step into the likes of a department store).
However, just short of a few weeks later, I took home my very first perfume from the beauty cupboard and nostalgically, that Jo Malone English Pear & Freesia Cologne still sits in pride of place on my vanity today.
So, after personally testing and wearing most of their top sellers and a few under-the-radar ones, the Cosmo US and UK beauty teams have collaborated to compile a list of our all-time favourite Jo Malone London perfumes that are world-wide-approved. We've taken this very important test of endurance and allure global, bb!
But first, some notes (pun very much intended). The best part about the Jo Malone brand is that their perfumes (and there are a lot of 'em) are timeless yet unique and are made for everybody. Plus, they are designed to be worn alone or layered for a personalised scent pairing profile.
Due to this, the pick 'n' mix scents are to the detriment of my bank account (read: they're pricey). However, you do get a great amount of quality product that will last all day long. Totally justifiable it, amirite?
A sneak peek at some of our faves
Want to find out more? Well, keep scrolling for the full list that includes a mix of fresh, floral, citrus and woody profiles. You need never be short of a 'you smell great!' compliment or luxe-looking beauty shelfie again...
Best Jo Malone Perfumes

Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
Keeks Reid is the Beauty Director at Cosmopolitan UK. While she loves all things beauty, Keeks is a hair fanatic through and through. She started her career in beauty journalism in 2013 as editorial assistant at Blackhair and Hair magazines working her way to Acting Editor of Blackhair magazine at 23 years old. She spent much of her career working in trade hairdressing media at Hairdressers Journal, Salon International and the British Hairdressing Awards. Which is why she is a regular contributor to Cosmo's Curl Up franchise. Now, alongside her Cosmo work, she presents, creates content on social media and works with a range of beauty companies; from magazines and websites to beauty brands and salons.

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