We earn a commission for products purchased through some links in this article.
Amazon Prime Day 2025 offers discounts on beauty products up to 75% off — from Dyson and ghd, to Medik8 and L'Oreal
Here's EYNTK about the event, and it's the biggest one yet
Guys, Amazon Prime Day ends tonight which means you have less than 2 hours left to score these unreal beauty finds. I’ve spent the last four days hunting out the best discounted beauty brands and, I have to say, I’ve been so impressed.
Coming to you all from trusted storefronts, there are major sales across brands like e.l.f., Medik8, ghd, Revlon, Dyson, L’Oreal, Hero Cosmetics.... you name it.
Best Amazon Prime beauty deals...
- 1
- 2
- 3
- 4
- 5
Shop the best Amazon beauty deals you will find in the Prime Day sale, curated by myself – a.k.a., a real Amazon shopaholic. I’ve been shopping the Amazon Prime Day sales for years, both professionally and as a consumer, so I know how to hunt out the best deals. And, no, that doesn’t just mean the products with the highest discount, but they products that never go on sale. The event is now live, so fill up your cart and click ‘checkout’ – simples.
Best Amazon Prime beauty deals: Quick Links
- Best hair tool deal: 17% off Dyson Airwrap i.d. Multi-Styler and Dryer
- Best hair removal deal: 31% off Philips Lumea IPL 8000 Series Prestige
- Best skincare deal: 10% off Mighty Patch Original Spot Patches by Hero Cosmetics
- Best makeup deal: 53% off Maybelline Concealer Instant Anti Age Eraser Eye
- Best haircare deal: 62% off Bed Head by TIGI | Recovery Shampoo and Conditioner Set
- Best fragrance deal: 30% off Lancôme La Vie Est Belle Rose Extraordinaire Eau de Parfum
How we test Amazon beauty products
I love a bargain – I mean, who doesn’t?! And IMO, there’s no better place to secure an unreal discount than Amazon, not to mention the next day delivery too.
If you aren’t an avid Amazon shopper like moi, you may be surprised to know that Amazon stocks beauty stores like e.l.f., Medik8, ghd, L'Oréal Paris and more. Yep, all from official Amazon storefronts.
Below, I’ve curated a list of my favourite beauty products across makeup, skincare and haircare, all of which you can buy on Amazon – and many already come with a generous discount ahead of Amazon Prime Day, which starts tomorrow.
Best Amazon Prime Day: Trending Now
Braun Silk-épil 9, Epilator with Pivoting Head
Pros
- Pivoting head for precision
- Can be used wet or dry
Smooth skin, sorted. The Braun Silk-épil 9 features a pivoting head for easy, precise hair removal – wet or dry. With a shaver head and trimmer included, it’s your all-in-one glow-up tool for lasting smoothness, minus the faff.
Pros
- Clinical studies have shown that the IPL delivers 92% hair reduction after 3 treatments
- It comes with multiple curved attachments to remove hair from different areas of the body
Cons
- It works best on light to medium skin tones
Let’s face it: if you want to invest in an IPL, you're going to be dropping dolla. Even with a discount applied, these high-tech tools are spenny, so it’s vital to find one on sale. A top player loved by team Cosmo (you can check out our edit here) is the Philips Lumea IPL 8000 Series, now with 11% off.
Pros
- These small patches soak up gunk and reduce inflammation
Cons
- They can slip off if you wear them to bed
Pimple patches are a MVP in my skincare routine – I’m just a spotty gal – and my fave are these dots from Hero Cosmetics. The Original is a nighttime patch that draws out gunk residing in your spot, so come the morning you'll notice a reduction in its size and redness.
Ever heard of retinol for your body? Yep it’s a thing. This lotion contains retinol to smooth and firm as well as ferulic acid to shield your skin against premature aging, hyperpigmentation, and irritation. It’s a summer must have IMO.
Pros
- Makes blow drying a quick and easy task
- Adds volume and body
Cons
- It's loud
Do I need to introduce this? Well, incase you don't know, the Revlon One Step hair dryer is your easiest bouncy blow dry in one affordable tool. Combining a hair dryer and styler, the heated barrel takes your lengths from damp to dry in one move. Use it to add volume and body, just like a profesh at a salon.
Pros
- Permanent hair removal
- Easy to use
Cons
- May not work on all skin tones
Laser-smooth skin from your sofa? Yes, please. The Braun Smart IPL Skin i·Expert adapts to your skin tone, targets hair at the root, and pairs with an app for smart, salon-level results—plus a Venus razor and 3 precision heads included.
Pros
- Gives a wet-to-dry blow out
- Easy to use
- Salon-like, bouncy result
Cons
- Not as good as removing frizz
How is this tool only £50?! It’s probably one of the most coveted hot brushes in the busy market, as it does a sensational job at adding instant lift and volume to limp lengths. Your summer, beachy blow out pics have just gotten 10x better!
Olaplex No. 7 Bonding Oil
Pros
- A little goes a long way
Small bottle, big results. Olaplex No.7 Bonding Oil boosts shine, smooths frizz for up to 72 hours, and protects against heat – while keeping your colour vibrant. One drop is all it takes for soft, glossy, healthy-looking hair.
L'Oreal Paris Glycolic Gloss Lamination Rinse-Off Treatment
Pros
- It's a budget way to achieve salon-like shine
- Only a small dollop is required and it rinses out easily
Cons
- It is most effective when used with the other products in the range
If you want expensive-looking hair but don’t quite have the luxury budget to pay for it (literally, me) get your hands on the L’Oreal Paris Glycolic Gloss Lamination Rinse-Off Treatment.
You’ve probs seen this on your TikTok before, but in case you don’t know, this is a rinse-off treatment that you apply in the shower to condition and deliver unbelievable shine to your lengths. You can’t top the 50% off discount either.
Best Amazon Prime Hair Tool Deals
Pros
- The compact design makes it a great travel option
- It has multiple speed and heat settings for quick drying
Cons
- An ionic technology feature would help the dryer create a smoother style
This compact and lightweight travel hair dryer is perfect for your summer getaways, whether you’re going abroad or enjoying a staycation. But just because it’s diddy, doesn’t mean it’s not powerful. It has two heat settings and a cold air button, so you can adjust the temp to suit your hair type and styling needs.
Remington Shine Therapy Hair Straightener
Pros
- It's an affordable and effective option for day-to-day styling
Cons
- It requires a few passes to achieve a pin-straight result
If your straightener needs an upgrade but don’t fancy dropping £200 on ghd, this is the deal to check out. The Remington Shine Therapy straightener is made with ceramic plates coated in Moroccan argan oil to enhance your hair’s natural glossy finish.
Pros
- It has ionic technology to reduce frizz
- It dries hair quickly with minimal heat damage
Cons
- It's still a little spenny, even with the sale
If your hair dryer is starting to emit smoke, it’s probably time to invest (and upgrade) with this ghd Helios. With a powerful 2200 watt motor, it dries at rapid speed and thanks to ionic technology it leaves the hair looking sleek and shiny. It may seem like a bit of an investment, but trust, once you buy a ghd, you’ll never go back.
Shark SpeedStyle Essential Hair Dryer with Concentrator
Pros
- Ultra-fast drying:
- Ionic frizz technology
Cons
- Doesn't give as much shine compared to other dryers
Speed by name speed by nature, The Shark SpeedStyle is one of my fave hair dryers to use when I’m in a rush. It may look small, but this is one powerful 1700w motor. With ionic technology too, it creates a sleek and frizz-free finish.
Best Amazon Prime Day Beauty Tech
CurrentBody Skin LED Light Therapy Mask
Pros
- Reduces fine lines and wrinkles; fades pigmentation and acne scars; and brightens the skin
Cons
- It's still an expensive purchase
LED face masks will always sit on the pricer side (that being said, see our roundup of the best budget friendlier models), however if you’ve always had your eye on the CurrentBody, then now’s your time to shop as it’s reduced in the Prime Day sale. It may only be 10% off, but that’s the lowest price this gizmo has been in 30 days . These tools rarely go on offer for a reason, they’re that coveted.
Oral-B iO2 Electric Toothbrush
Pros
- Is compact and easy to travel with
- Has a two minute timer to keep track of your brushing
Cons
- Replacing the brush heads can be expensive
This Prime Day deal is epic if you’ve always wanted an electric toothbrush but never wanted to drop the pennies. The Oral-B iO2 Electric Toothbrush not only has a compact and portable design – ideal for travel – but it holds a lot of power, too. It has three intensity levels plus a two minute timer so you’ll always have squeaky clean pearls no matter.
Shark CryoGlow LED Face Mask
Pros
- Red, blue, and near-infrared LEDs to address fine lines, wrinkles and acne
- Has cooling under-eye bags
- Proven results in just a few weeks
Cons
- Still expensive
Another LED face mask to shout about is the Shark CryoGlow – well, in fact, it’s more than just an LED face mask. The CryoGlow features red, blue and infrared light therapy to fade pigmentation and reduce acne *plus* it also has cooling under-eye technology which is a must in this heatwave
Clare Stephenson is the Senior Fashion and Beauty E-commerce Writer for Cosmopolitan, ELLE and Harper’s Bazaar. She has been an e-commerce writer since 2022, creating matter-of-fact reviews and shopping pages filled with her favourite products for every budget and need – whether that’s a glow-giving foundation, a high-tech LED face mask or the perfect wear-with-everything blazer.
Alongside writing, Clare loves to be in front of the camera creating shopping content, putting viral products to the test to see which ones are truly worth the hype. Through her work, she has interviewed leading dermatologists, makeup artists and industry experts to bring readers trusted advice and product recommendations.
Clare has contributed to titles across the Hearst UK portfolio, including Women’s Health, Good Housekeeping, Red and Prima. Prior to joining Hearst, she earned a BA in Multimedia Journalism from Bournemouth University, focusing her studies on magazines and editorial. She later worked as an editorial assistant at Voir Fashion Magazine, covering events including Fashion Week and interviewing notable brand founders.
Outside of work? You can find Clare strolling through London’s Columbia Road Market, pouring her fourth coffee of the day or heading to a Pilates class.
Follow Clare on Instagram @clarefrancesstephenson.
Sage green garden furniture is everywhere right now
PSA: Boat-neck tops are *essential* for spring
Do hair growth serums actually work? We found out
Why editors swear by Medik8 for glowy, clear skin
