For too long 'frizz' has been a dirty word in the hair world. With fluffy voluminous hair consigned to the 'before' photo of hair product or tool. Well, we say no more! And so does our queen, Zendaya. Now, we aren't saying you can't stop seeking sleek smooth hair, each to their own. Not everyone has to love frizz, but there is a frizz revolution on the way for 2024 and we are here👏🏽for👏🏽it👏🏽.

zendaya with long fluffy hair and a beige woven fringed gownpinterest
Frazer Harrison//Getty Images

Experts are predicting big things for long fluffy curls and Diana Ross-worthy volume and we're already starting to see it on the red carpet on the likes of Anya Taylor Joy and of course, Z. She's donned the look again at the 2024 Green Carpet Fashion Awards, and we are MESMERISED.

Honestly, trying to choose photos of this gorgeous, ethereal, tumbling princess hair was so hard because it looked incredible. We know frizz doesn't always look this glamorous, but it delivers volume, texture, drama, and real versatility. Justice for frizz! And no, we don't need to use another word for it.

the 2024 green carpet fashion awards arrivalspinterest
Variety//Getty Images

The beautifully teased-out curls were created by stylist and hair brand founder, Tai Simon. And let me tell you, if I won the lottery, I wouldn't tell anyone but there would be signs... and the signs would be my hair being done by this woman.

2024 green carpet fashion awardspinterest
Frazer Harrison//Getty Images

And my makeup being done by the talent behind this glam, Raoúl Alejandre. In fact, I'd probably just tour LA, NYC and London visiting all my dream artisans of glam for a few months. So the signs wouldn't be subtle, but maybe I'd look a little more like Zendaya😍

But back to the point... frizz is not a dirty word.

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Elena Chabo
Former Beauty Writer

Elena Chabo is Cosmopolitan UK's former beauty writer, working on everything from buzzy celeb news and trending beauty, to sincere first-person reviews and engaging video content for social media. She also creates meatier features and expert-led how-to guides, for print and online. Her passion for Black beauty, textured hair, and the ways beauty interacts with culture, society, identity and relationships, quickly took over her writing career and led her into beauty journalism. Following an MA in Magazine Journalism in 2017, she cut her teeth across various roles at Stylist Magazine, before taking on a Digital Writer role at Good Housekeeping. It was here that beauty took centre stage and she launched and ran the site's first stand-alone beauty section. Remaining at Hearst, she joined the Cosmo beauty team in 2022. Find her on LinkedIn.