Another day, a new Kardashian beauty slay – though, are we surprised? (Spoiler: The answer is no, no we're not one bit surprised.) And today, giving her sister, Khloé, a run for her 'hair chameleon' title is Kim Kardashian with yet another blonde hair transformation. I think this must be No. 4 this year, but who's counting?
Overnight in the underground vampire ring that is the world of Hollywood (just another one of my obscene life theories... a story for another day), Kim attended the GQ Men of the Year party in Los Angeles, California. And we're here to shine light upon Kim's fresh new hair look which is of an espresso blonde shade.
As shown in the pap snaps, Kim switched out her trademark raven tresses for a lighter look. The colour of her new hue (which we're assuming is a wig) merges warm, honey-blonde tones with darker espresso brunette strands, making for a blend of the two.
Can we also just take a mo' to recognise that Kim was recently named the publication's 'Tycoon Of The Year', appearing as the cover star for their GQ '2023 Men Of The Year' issue. Snaps for our gal Keeks and the successful work she's done and created, trumping an abundance of industry professionals – whether it be man or woman!
Not only do we love the colour, but the cut and length are one to note for our hairspo files, too. I mean, the butt-skimming, pin-straight style couldn't be more on-brand if she tried.
This goes without saying but Kim looks stunning as always. Period.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the season’s next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
