Natural, coaxed, encouraged, manipulated, manmade or magic spell; however good curls occur, I am always here for them. Khloé Kardashian's new Good American campaign is a stellar example. The reality star turned fashioned brand owner opted for XXL 70s disco curls for her Boss Wear collection shoot and they are glorious.
Volume to the max, the caramel curls are teased, fluffed and brushed out to imperfect perfection, embracing the glory and anti-gravity power of frizz – which by the way should never have become a dirty word. We're reclaiming it.
The powerful 'do is a striking match for the tailored collection and makes for a very modern take on workwear. Plus, it's so refreshing to see big glorious curls matched with sharp power suits, where curls are so often seen as not 'smart', 'professional' or office appropriate.
It's very much giving childhood Khloé – who as you can see in some of these throwbacks, naturally sported big fluffy caramel curls as a child – in contrast to her four sisters' dark straight tresses. Slide seven is too cute to be missed.
While Khloé has worn her hair straight most of her adult life, we are seeing more and more curly styles in her glam repertoire. Last year she even shared a snap of her natural curls, writing:"💜 I rarely wear my natural hair texture. Felt kinda cute with it (please don’t ruin the feeling) 💜"
It's nice to see that after years of straightening, Khloe's curls are still doing their thing and we are so here for more curly styles, Koko. Fingers crossed the more curly looks she does in glam, the more confident she'll become about her natural texture. Because I for one would love to see more of it.
Elena Chabo is Cosmopolitan UK's former beauty writer, working on everything from buzzy celeb news and trending beauty, to sincere first-person reviews and engaging video content for social media. She also creates meatier features and expert-led how-to guides, for print and online. Her passion for Black beauty, textured hair, and the ways beauty interacts with culture, society, identity and relationships, quickly took over her writing career and led her into beauty journalism. Following an MA in Magazine Journalism in 2017, she cut her teeth across various roles at Stylist Magazine, before taking on a Digital Writer role at Good Housekeeping. It was here that beauty took centre stage and she launched and ran the site's first stand-alone beauty section. Remaining at Hearst, she joined the Cosmo beauty team in 2022. Find her on LinkedIn.
