It's not unusual for the Kardashian-Jenner clan to be compared to one another on social media â I mean, they are related, after all. In the past, similarities have risen between Kim Kardashian and North West, KhloĂ© Kardashian and Kris Jenner, and Kourtney Kardashian Barker and her mum, too.
Most recently, it's the latter pair who are having us do a double take for yet another doppelgÀnger moment. And although Kris is often the one taking inspo from her daughters (hey, no shame here), this time it's Kourtney who has transformed into her mum by rocking her iconic cropped pixie cut. Oh and just to preface, it's a lewk.
Within the last few weeks, a new fashion collaboration surfaced between Kourtney and clothing brand Boohoo. Despite the two receiving negative comments and accusations of 'greenwashing', they've started rolling out the campaign images on social media. And amongst the many pics is a hairstyle trademarked by Kris. Not literally but metaphorically speaking â although, we wouldn't put it past her...
Scroll through the below Instagram carousels to see the cut in all its cropped glory:
Like daughter, like momager!
Now, at first glance, it may seem that the eldest Kardashian sibling has cut her long locks but instead, it's none other than an optical illusion. For said illusion, Kourt's hairstylist, Irinel de LeoÌn has slicked back her dark tresses whilst keeping the length at the top of her head.
Everyone's clicking on...
Paired with the two-piece pinstripe suit set, it sure is giving 'I own 10 per cent of this company'.
Kris, it looks as if your eldest is coming for your brand! Though, there's no doubt that she's doing looking amazing, sweetie.
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Lia Mappoura (she/her) is the Beauty Writer at Cosmopolitan UK, with over four years of experience reporting across the brand's print, social, video and digital platforms. Lia covers everything from emerging trend analysis to viral celebrity hair and makeup moments, making her an expert at spotting the seasonâs next big beauty look (before it takes over social media feeds).
In 2025, she was named The Rising Media Star at the Love Perfume Awards with The Perfume Shop, recognised for her outstanding digital fragrance content and for building genuine authority within the space. She is passionate about challenging outdated beauty stereotypes, championing inclusive representation in beauty, and educating readers on the trends, products and conversations shaping the industry today. Follow her on Instagram or find her on LinkedIn.
